What is Corporate Social Responsibility? - InnoTrain CSR

Best practice examples of CSR
7.2. Praktiker Hungary – Video: CSR in the market
In short
Praktiker Magyarország Kft. is the Hungarian subsidiary of Praktiker Bau- und
Heimwerkermärkte Holding AG domiciled in Germany. The holding belongs to
the leading building centres in Europe and is part of the METRO Group. The
full-range supplier Praktiker sells a broad range of goods relating to
construction, renovation, workshop, living, garden and leisure. Currently,
Praktiker is represented with more than 440 building centres in ten countries.
In 2009, it generated a turnover of approximately 3.7 billion Euros with its close
to 27‘000 employees. The first Praktiker building centre in Hungary was opened
in 1998. On the occasion of its 10 year anniversary on the Hungarian market,
Praktiker Hungary has started to implement Corporate Social Responsibility
(CSR) in all its building centres throughout the country.
CSR in the company
Only a few pioneers are spearheading the strategic approach of Corporate Social
Responsibility (CSR) on the Hungarian market. The majority of them are large
enterprises. Praktiker Hungary has included CSR in the corporate management
agenda for the first time in 2008 on the occasion of its 10 year anniversary on the
Hungarian market. At the time, Karl-Heinz Keth, managing director of Praktiker
Hungary asked himself what the corporate benefits of the 10 year success of the
company in the market meant for the country in which his enterprise is making profits.
This was the starting point for CSR in the core business, in particular by integrating
the employees (Corporate Volunteering) and corporate locations (Community
Involvement).
In addition, Praktiker Hungary hopes to consider the special characteristics of the
Hungarian market for CSR activities and have the corporate headquarters
consciously use the generated scope for development. Accordingly, impulses for
CSR activities can also be provided by employees and store managers at the
respective locations in addition to the Hungarian management.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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