What is Corporate Social Responsibility? - InnoTrain CSR

Moral values
� Integrity
� Fairness
� Honesty
� Contractual fidelity
� Responsibility
Several process levels within the company are required for setting up a value-based
management on this foundation. Normally, a company starts by defining its core
values in the form of a code (1. codification), followed by the next step consisting of
the implementation into the work processes (2. implementation). For example, this
concerns labour agreements or work instructions as well as specifications for
handling CSR measures. Steps 3. Systematise and 4. Organise refer to
management systems and responsibilities for the execution of the web-based
management within the company.
Exercise 1.4. (approximately 30 minutes)
Reproduce a "Value square" in the seminar room by distributing four flip chart papers
labelled with the following titles:
1. Performance values
2. Communication values
3. Cooperation values
4. Moral values
For the brainstorming concerning the "Value square", select a CSR measure from the
corporate movies of this compendium. Ask your group to write in bullet form on the
"Value square" which values can be positively influenced with the the corresponding
CSR measure within the company. Discuss the results within the group after
approximately 20 minutes of brainstorming.
Additional information and resources
European Business Ethics Network
http://www.eben-net.org
Business Ethics – The Magazine of Corporate Responsibility
http://business-ethics.com
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu