What is Corporate Social Responsibility? - InnoTrain CSR

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CSR orientation of local companies into a guideline or charter used to design the future and sustainability of the community. Additional information and resources Foundation "Mitarbeit" – Wegweiser Bürgergesellschaft http://www.wegweiser-buergerschaft.de VIS a VIS Agentur für Kommunikation GmbH http://www.visavis-agentur.de The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Fields of action of CSR 5.6. CSR and sustainability in the discourse on innovation In short Sustainable innovation describes the enforcement of innovations which contribute to the conservation of critical natural products and can be passed on as economic and consumption styles both in the long term as well as on a global level. Learning targets � Highlight innovation potentials through CSR and sustainability in a critical discourse CSR learning contents Traditionally, the understanding of innovations is based on technological developments. The CSR management expands this understanding with ethical, social and ecological factors. In doing so, requirements from a CSR and sustainability focus definitely have a different meaning for the innovation of products, methods and services. CSR and sustainability aspects enlarge the idea of innovation, by identifying topics and developments a company may not be realising in the daily business routine. However, the same aspects may limit the room for maneuver of the innovative development. This happens for example they are contradictory to selection criteria with purely economic characteristics such as technical feasibility, economic efficiency and acceptance on the market. By monitoring topics and trends and analysing expectations and demands from the stakeholder dialogue, the CSR management can increase the innovative ability of a company by serving as interface with society. Because companies that recognise altered framework conditions, requirements and expectations earlier than others, take into account trends and realign strategies can sustainably secure a competitive edge or develop new markets and customer segments. Sustainability-oriented innovations can bolster the future viability of companies if the CSR management puts irreversible developments and megatrends such as climate change, shortage of resources or demographic change on the corporate agenda. Nevertheless, CSR factors indeed represent a necessary but not inevitably sufficient condition for the sustainable safeguarding of livelihoods in the development of sustainable innovations. Using the example of the general distribution of computers The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
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What is Corporate Social Responsibi
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Additional information and resource
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Corporate Social Responsibility (CS
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Gerd Mutz: CSR und CC - Gesellschaf
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Danone is producing "Schokti Doi" y
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Moral values � Integrity � Fair
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CSR on the market - example topics
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Opening questions about CSR on the
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Commission is striving to develop a
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In small and medium-sized companies
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and all processes within the compan
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In your role as auctioneer, you can
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Facts & figures about CSR 2.1. CSR
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it be in economic, social or enviro
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International conference „ 4th Co
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state that they would recommend a b
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Facts & figures about CSR 2.7. Insi
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participating entrepreneurs and man
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Facts & figures about CSR 2.8. Insi
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GKI Zrt. Economic Research Surveys
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isolated activities, for example on
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The total number of SME inquired re
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Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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Page 95 and 96: OECD information about Hungary http
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Page 99 and 100: Strategic tools for CSR 4.2. Intern
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Page 105 and 106: Strategic tools for CSR 4.4. Ethica
Page 107 and 108: Or in the UK: The Co-operative Bank
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Page 111 and 112: Austria: The Austrian label for the
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Page 119 and 120: Strategic tools for CSR 4.7. Models
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Page 123 and 124: Strategic tools for CSR 4.8. Mentor
Page 125 and 126: Experience report from "Jelena" "I
Page 127 and 128: Strategic tools for CSR 4.9. "Carbo
Page 129 and 130: The Carbon Label (UK) http://www.ca
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Page 133 and 134: Fields of action of CSR 5.1. CSR at
Page 135 and 136: Fields of action of CSR 5.2. Corpor
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Page 141 and 142: Fields of action of CSR 5.4. CSR in
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Page 149 and 150: Fields of action for CSR 5.7. CSR i
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Page 155 and 156: Fields of action of CSR 5.9. CSR an
Page 157 and 158: Fields of action of CSR 5.10. Ethic
Page 159 and 160: 5. Should independent institutions
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Page 165 and 166: Communication of CSR 6.3. The delic
Page 167 and 168: At the end of the partner exercise,
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Page 171 and 172: Communication of CSR 6.5. In-house
Page 173 and 174: Első Magyar Vállalati Felelőssé
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Page 177 and 178: Communication of CSR 6.7. Practical
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Page 187 and 188: 4. Tour of the company (what does C
Page 189 and 190: Best practice examples of CSR 7.1.
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Susanna Kroll Manager of the lobby
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How can CSR be optimised at the loc
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facilities and to develop a corpora
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Luís Costa „Ecovalor“-Program
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Group work to enhance the expertise
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Pritchard Englefield is a law firm
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David Glass Partner at Pritchard En
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Best practice examples of CSR 7.5.
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originated from improvements sugges
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- Higher productivity, obtained thr
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Engagement for disadvantaged youth:
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Additional information and resource
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harmful greenhouse gases tops the l
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additional flipchart paper to integ
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production at a high technical leve
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For what reasons is the company pur
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sustainability, the company hopes t
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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