What is Corporate Social Responsibility? - InnoTrain CSR

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The study entitled "A new era of sustainability" was presented in mid 2010 by UN Global Compact and the consulting firm accenture. Global Compact is a corporate network launched by the United Nations designed to promote universal social and environmental principles based on voluntary self-commitment. Founded in 2000, Global Compact currently represents the largest CSR platform in the world with close to 7,000 subscribers in 135 countries and own networks in about 90 countries. Additional information and resources The international website of UN Global Compact http://www.unglobalcompact.org A New Era of Sustainability – CEO reflections on progress to date, challenges ahead and the impact of the journey toward a sustainable economy: http://www.unglobalcompact.org/docs/news_events/8.1/UNGC_Accenture_CEO_Stu dy_2010.pdf UNDP: Study on CSR in Hungary 2007 Chapter about a global player in Hungary http://europeandcis.undp.org/home/cst/show/A0AED266-F203-1EE9- BF23CDADCAF7C4F4 (p. 40) The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Facts & figures about CSR 2.3. CSR from the perspective of corporate communication In short Three out of four communication experts in the European Union are involved in CSR activities. Consequently, they can be considered the professional group most closely connected to CSR. Companies mainly rely on the internet as means of communication for CSR. Close to three quarters of monitored companies worldwide are discussing CSR topics on their websites. Learning targets � Get to know and be able to assess the significance of CSR for the communication sector CSR learning contents Based on the bon mot of public relations "Do good and talk about it", CSR activities offer a multitude of options for image-promoting communication. Corporate communication and communication agency employees are considered the professional group with the closest ties to CSR. Because as early as in 2008, three out of four communication experts stated that they are involved in CSR activities in the study "European Communication Monitor" conducted throughout Europe. 45% of all surveyed communication employees are playing an active or managing role in CSR developments, while 28% are exclusively integrated into the communication of CSR activities. The surveyed explain the motivation for CSR in corporate communication and communication agencies as follows: 70% reputation management 60% corporate values 40% pressure from customers and stakeholders 37% legitimation of business activities 33% employee expectations In addition, the results of the study conducted among 1,500 communication experts working for enterprises and agencies make it clear that the main purpose of the communication of CSR is to strengthen the corporate profile (61%). The focus of CSR activities concerning the environment and social affairs is 38%, followed by The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Page 1 and 2: What is Corporate Social Responsibi
Page 3 and 4: Additional information and resource
Page 5 and 6: Corporate Social Responsibility (CS
Page 7 and 8: Gerd Mutz: CSR und CC - Gesellschaf
Page 11 and 12: Danone is producing "Schokti Doi" y
Page 15 and 16: Moral values � Integrity � Fair
Page 19 and 20: CSR on the market - example topics
Page 21 and 22: Opening questions about CSR on the
Page 27 and 28: Commission is striving to develop a
Page 29 and 30: In small and medium-sized companies
Page 31 and 32: and all processes within the compan
Page 35 and 36: In your role as auctioneer, you can
Page 37 and 38: Facts & figures about CSR 2.1. CSR
Page 39 and 40: it be in economic, social or enviro
Page 41: Facts & figures about CSR 2.2. CSR
Page 45 and 46: International conference „ 4th Co
Page 47 and 48: state that they would recommend a b
Page 53 and 54: Facts & figures about CSR 2.7. Insi
Page 55 and 56: participating entrepreneurs and man
Page 57 and 58: Facts & figures about CSR 2.8. Insi
Page 59 and 60: GKI Zrt. Economic Research Surveys
Page 61 and 62: isolated activities, for example on
Page 63 and 64: The total number of SME inquired re
Page 65 and 66: Facts & figures about CSR 2.10. Ins
Page 67 and 68: CSR interfaces within the company 3
Page 69 and 70: 8. Corporate culture is conscious a
Page 73 and 74: savings potentials. But these oppor
Page 75 and 76: From the point of view of CSR, the
Page 79 and 80: 3. Reality (30 minutes) In a new co
Page 81 and 82: strategy can represent a suitable s
Page 87 and 88: Tip for employees: diet A conscious
Page 89 and 90: associated directly with CSR can be
Page 91 and 92: majority of the international commu
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CSR interfaces within the company 3
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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Additional information and resource
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Experience report from "Jelena" "I
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Strategic tools for CSR 4.9. "Carbo
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Fields of action for CSR 5.7. CSR i
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advances, innovation, research and
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Fields of action of CSR 5.9. CSR an
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Fields of action of CSR 5.10. Ethic
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5. Should independent institutions
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concerns of the stakeholders into d
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sections of the public to define ta
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Communication of CSR 6.3. The delic
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At the end of the partner exercise,
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Especially for smaller enterprises
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Communication of CSR 6.5. In-house
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Első Magyar Vállalati Felelőssé
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framework provides the application
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Communication of CSR 6.7. Practical
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expansion of own web platforms and
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Communication of CSR 6.9. CSR-relev
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Example 1) "Hello, now it is time f
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4. Tour of the company (what does C
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Best practice examples of CSR 7.1.
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Eelco Hoedemaker Head of Innovation
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Ask your participants to formulate
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Transcript for the narrators in the
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Susanna Kroll Manager of the lobby
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How can CSR be optimised at the loc
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facilities and to develop a corpora
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Luís Costa „Ecovalor“-Program
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Group work to enhance the expertise
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Pritchard Englefield is a law firm
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David Glass Partner at Pritchard En
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originated from improvements sugges
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- Higher productivity, obtained thr
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Engagement for disadvantaged youth:
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harmful greenhouse gases tops the l
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additional flipchart paper to integ
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production at a high technical leve
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For what reasons is the company pur
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sustainability, the company hopes t
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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What is Corporate Social Responsibility? - InnoTrain CSR

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