What is Corporate Social Responsibility? - InnoTrain CSR

Exercise 1.10. (approximately 90 minutes)
Preparation (approx. 10 minutes)
Divide your seminar group into teams which represent the management board of a
company in the "SCR auction" group exercise. You should be working with 4 - 5
teams comprising each at least 4 people. Inform the teams about the main points of
the group exercise and the chronological sequence:
Part A) Board meeting (20 minutes)
The teams will be using the first 20 minutes to discuss the 10 components of the
CSR strategy of their company in a virtual board meeting; the components can be
found on the handout prepared for the energy sector. In addition, every team will
receive 100 virtual talents (money, time, know-how, human resources, etc.) as
currency to bid for the components in the auction.
Every group will be asked to discuss and record the rankings 1 - 10 (priorities) of their
CSR components (= procedures and goals) on the handout during the 20 minute
board meeting. The board members in the teams all have an equal vote.
Remind the groups to distribute the talents limited to 100 simultaneously with ranking
the CSR components. During the subsequent auction, the components will be
auctioned off in 5 talent increments (for example: 5 / 10 / 25 talents). The more
talents are purchased by auction for one CSR component the more relevant its
content is for the outcome of the CSR strategy.
Part B) CSR auction (approx. 30- 45 minutes)
After the end of the board meeting, ask the teams to nominate a spokesperson for
the impending CSR auction.
Start to auction off the 10 components in accordance with the order on your handout.
Present every component to the teams with your own words and call out the
components, starting with "who is bidding 5 talents for ...". similar to an auction
procedure (example: "20 talents for the best CSR report to company "XY" - going
once, going twice and ... anyone bidding 25? 20 talents sold.")
As auctioneer, record the result of the purchase by auction for every component,
allocated to the corresponding group each. It is recommended to create a calculation
table in Excel format in order to obtain an extrapolation of the used talents
automatically and at a glance. Please keep in mind the "CSR capacity limit" of 100
talents. Moreover, a simple Excel table (columns = components, rows = companies
1-X) provide you with a clear overview of the number of talents used to purchase a
component by auction when evaluating the results.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
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