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translation studies. retrospective and prospective views

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fragmentation, <strong>and</strong> in a whimsical manner), secondly, the simultaneous<br />

attack on representation <strong>and</strong> narrative (following the Derridean/Barthesian<br />

denial of presence, origins, coherence of the subject <strong>and</strong> so on), <strong>and</strong> thirdly,<br />

the emergence of postmodernism as a non-discursive immediacy marking<br />

the disappearance of comprehensible discourse.<br />

At the same time, postmodernism allowed for an escape from the<br />

narrowly rationalist, almost inimical, modernity towards human desires<br />

<strong>and</strong> needs through revolutionary cries for liberation from intellectual,<br />

social, <strong>and</strong> sexual constraints. It is true that this may have led the world<br />

from the forms of authority of modernism as an antiquated phenomenon<br />

towards the anarchy of postmodernism that Ihab Hassan speaks about:<br />

It is already possible to note that whereas Modernism created its<br />

forms of artistic Authority precisely because the centre no longer help,<br />

Postmodernism has tended toward artistic Anarchy in deeper<br />

complicity with things falling apart – or has tended toward pop.<br />

(1987: 44-45)<br />

But then again the two concepts – authority <strong>and</strong> anarchy – cannot be fully<br />

separated as one may breed the other. That is why, Hassan continues by<br />

considering postmodernism more para-modern than post-modern.<br />

Another aspect registered in the gliding from modernism to<br />

postmodernism is the veer from the centre towards the margin. The newly<br />

introduced art forms, labelled by some as subcultures, were popular rather<br />

than elitist in orientation <strong>and</strong> any form of populism was marginal in<br />

modernist thinking. Mass-culture reshapes high-culture in a permanent<br />

process of adapting to the requirements <strong>and</strong> necessities of the<br />

contemporary age. Postmodernism has put an end to the modernist avantgarde<br />

<strong>and</strong> introduced a democratisation of art by breaking down the<br />

“Great Divide” between high-brow art <strong>and</strong> popular culture:<br />

We live in a mass culture to which we do not simply submit. We take<br />

its images, its narratives, its formulations of desire, <strong>and</strong> measure them<br />

against our real experiences of a real world. At the same time we rework<br />

<strong>and</strong> re-use them, in our conversation <strong>and</strong> gossip, in our<br />

fantasies, in every aspect of our lives. And this re-use is our individual<br />

form of resistance. (Wyver in Bertens, 2005: 100)<br />

Thus, popular cultures gain a political potential, they are the new voice<br />

through which the people address the system. This is the moment when the<br />

mass media (TV, video, advertising, the newspapers) become the<br />

instruments of the new politics of the people. At the same time, the political<br />

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