translation studies. retrospective and prospective views

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‘Drive’em down Buying a new car in Britain is the biggest rip-off of all. Motorists pay thousands over the price charged in other European countries. Now the Government is to force the cost down. This is not just a victory for buyers of new cars but for all consumers’. (2000) As you can notice from this small excerpt, we are dealing with a new type of English where words are put in a different order or they are missing, in order to make the article concise, to save space, to make it easy to read but also to add pace. Introducing such texts in classes where English is taught becomes an essential thing that teachers should keep in mind. Getting students to become familiar to such texts, helps them improve their stylistic analyze and vocabulary. If we take another look at the title – “Drive’em down’ we notice an abbreviation – the correct form of this sentence would have been ‘Drive them down’. In 1935, Strauman called this method of shorting words – block language and in 1967, Halliday called it economic language- the kind of abbreviated writing we find in advertisements, diaries, lyrics from songs or poems and even in recipes. ” Block or economy language concentrates on words that carry the heaviest charge of meaning, leaving out the function words that carry little information-such as definite and indefinite articles (the and a) and finite forms of the verb to be, like is and are. The result is a kind of ‘telegraphese’ that can be understood only by reading the article beneath it” (Russel, 2001:175) Besides tabloids, another category of written mass-media is represented by magazines. British and American magazines address themselves, mostly to women and young teenager. “Cosmo Girls’ or “YM” employ in their articles a different vocabulary – “The editorial combination we’ve established here at Cosmo- a mix of knowledge, inspiration and encouragement – is a powerful one.” (Russel, 2001:178) In order to get closer to the reader’s needs, editorialists form these magazines started using Black-American Street-talk in their articles. I read in many of these magazines, current teen slang like the famous replacements: ‘I wanted this for u’ or ‘I will call u2’. In these cases, a simple letter and one digit replaces two words in order to make the sentence shorter and easy to recognize by teens. As the 21 st century is dedicated to rapid communication, it is known that most of us use the internet or any kind of electronic media to speak with others. Romanian and English teens have already formed a coded language in which – abbreviations like: np, tnx, UR A stand for: no problem, thank 188
you or you are wonderful! Such abbreviations are seen as cooler, pacier and more fun the writing the entire word. Such text messages that are written either on e-mails, Yahoo messenger or SMS, have been the main topic in an article by Richard Benson in ‘The Guardian’. His question was: ‘Will text messages have any lasting effect on the language?’ “Cd vwls dspr frm th lng’ge altgthr? Or could we end up with a twotier language system, in which everyday English wd b abbreviated,+cd include members +l8rs 2thr?...It’s impossible to know what effect e-mails will have on us, but it is clear that they have instigated the biggest boom in ‘letter’ writing for 200 years….Mike Short, the chairman of the GSM Association’s Mobile Data Taskforce, belives that text-messanging is part of an epoch-making shift in they ay we communicate with one another, a move from a verbal to a visual culture”. (2000) So, the answer is clear: English as any other language is in a continuing process of changing: it introduces new words; it omits others to facilitate communication and to spare time. The fact that English massmedia has spread in Romania through movies, famous talk-shows or magazines has become a reality. Most of Romanian magazines are concepts borrowed from America and England – having the same attitude and sometimes the same articles that are translated in Romanian. It has happened to me, on several occasions, to pass near a cinema and read a bad Romanian translation made on the title of a certain American or English movie; not to mention the fact that TV-shows have a bad translation sometimes they do not even reproduce the main idea. After presenting all these extern factors that can damage our English – even if we are teachers or simply students, I think it is necessary to introduce materials from mass-media in our classes; to help and guide the English learner to acquire the right terms and to use them properly. The theme that I tried to develop in my article is very complex and vast, and as I have said before it does not affect only British: “Many Japanese are disturbed at the way younger people speak, dropping syllables or adding redundant politeness markers in seeming defiance of the rules of grammar, and filling the language with distorted English loanwords”. (Swan, 2005:60) Corpus Benson, R. (2000).“The Joys of Text”, The Guardian, 03 June 2000 “The Sun”, extract from the article” Booze is ‘Ruin of Britain”, 11 May 2000 “The Daily Mirror”, editorial “Drive’em down”, 11 April 2000 References Russell, S. (2001). Grammar, Structure and Style, Oxford, Revised Edition. Swan, M. (2005). Grammar, Oxford: Oxford University Press. 189
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2008 Year I Issue 1 TRANSLATION STU
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2008 Year I Issue 1 TRANSLATION STU
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Translation Studies: Retrospective
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The publication of the first three
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Ruxanda Bontilă is an associate pr
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study on language and literature, o
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are a very good exercise in the leg
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Byronic disabuse and cynicism are s
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waves,/Seemed, in the shadow of the
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has the special vocation of watchin
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(e) naming of motifs, cross-motifs,
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Richard’s journey from childhood
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(After I had outlived the shocks of
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naively assumed that the ‘white
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intense enough for a tragedy, is ir
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etter than what already existed; th
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explicitly order him to kill Claudi
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ody is destroyed, without even havi
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emphasising her “melodious lay”
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and his uncle as “mighty opposite
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As Mandelbrot points out, this idea
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the internal mirror, regardless of
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patterns by means of which a litera
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This metafictional aside may be rea
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Like Nicholas, Conchis is a self-co
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magic, of legend and myth, the stor
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of fiction that faithfully renders
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emark that Nicholas is a selfish an
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Katherine Tarbox, in her turn, stat
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En fait, la préface représente l
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trouver des sources et une base de
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génération ’80 ; l’anéantiss
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Cuşnarencu, Hanibal Stănciulescu,
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Generaţia ’80 în texte teoretic
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The novel exploits the carnivalesqu
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“triumph of subjectivity”(Benja
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eader only variants of the past. It
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egarded as suspicious. Both Barnes
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with a flirtatious lady of sorts. O
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Other scholars, notably Carolyn Wal
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the Church. Could the pentagram rea
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he himself would become an insignif
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lame Sir Gawain? He enjoys the choi
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Textually, it presupposes a similar
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life in society and its repercussio
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The so-called A vocabulary constitu
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At this point, it seems necessary t
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tendencies fall into two categories
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professor-character is thus constru
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writing of a novel that does not re
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and indeterminacy” (Eagleton, 200
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consciousness, at a time when almos
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Though Bradbury makes a somewhat pa
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fragmentation, and in a whimsical m
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Thus, we can say that, instead of s
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It is known that the time frame in
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to the composition, the figure of C
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tympanum above the central west ent
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entrance, the pointed arch trimming
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trefoils and quatrefoils which exte
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Marino Malone, C. (2004). Façade a
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classes integrating email and the I
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text. III. Aims of the Online Cours
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4 components: (i) background knowle
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• Having students highlight the v
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Page 163 and 164: • Classification based on text ty
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Page 169 and 170: * WORKING PROTOCOL Difficulties enc
Page 171 and 172: Fresch, M. J. (2001). Using think-a
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