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Primo pianoBrazil to have its ownAlimentaria exhibitionMeeting with equipotel SãopauloAlimentaria Brasil, to be held 16-19 September 2013 at Parque Anhembiin São Paulo, will take placeat the same time as Equipotel SaoPaulo, Latin America’s largest hospitalityand food trade show, whichbrings together more than 48,000professionals and close to 1,400exhibitor companies.At its first edition, AlimentariaBrasil expects to occupy an areaof 18,500 m2 and bring togetherclose to 300 exhibitors and50,000 professional visitors. Theshow begins its history with the collaborationof major industry figuresin Brazil such as the Association ofBeverage Distributors (ADIBE in itsPortuguese acronym), the BrazilianAssociation of Hospitality IndustryDistributors (ABAD in its Portugueseacronym), the Bar and RestaurantAssociation and the BrazilianHospitality Federation, amongothers.For J. Antoni Valls, managing directorof Alimentaria Exhibitions, “AlimentariaBrasil represents a furtherstep in Alimentaria’s expansioninto new markets and its podiJulio Fernando MendezThe Latin Americanmarket, springboard forthe show’s internationalgrowth – The event will beheld alongside EquipotelSão Paulo, Latin America’smost important hospitalityand food trade show –The launch reinforces theimportance of the LatinaAmerican market andinternational expansion ofthe exhibition.dalBraSilesFoodmeatFoodmeatFoodmeatFoodmeatFoodmeat 96 maggio 2013ão Paulo (Brazil). Brazil willbe the next international editionof Alimentaria, following anagreement by Alimentaria Exhibitionswith the country’s leading exhibitionorganizer, Reed ExhibitionsAlcántara Machado. The celebrationof Alimentaria Brasil in September2013 in Sao Paulo, will bea decisive step in the internationalizationstrategy of the company,which already has homonymousfairs in Lisbon and Mexico City, aswell as Barcelona.The Alimentaria brand enjoys unquestionableprestige throughoutSouth America. The launch of thisnew exhibition further reinforcesthe significant activity of AlimentariaExhibitions throughout the entirecontinent. Unlike its main competitors,Alimentaria has succeededin positioning itself as a standoutbrand in Latin America and hasmade the region its main springboardfor international expansion.The Food brand is highly respectedin Latin America, where the showhas managed to position itself accordingto market requirements,remaining the main driver of internationalexpansion of AlimentariaExhibitions. For historical reasonsand as a result of Spanish agribusinessstrategy, Latin Americancountries top the ranking of internationalrepresentatives amongthe show’s international exhibitorsand visitors.Alimentaria Brasil is the first tradeshow to be launched by AlimentariaExhibitions taking Fira de Barcelona,last December, the controlof the company to acquire the50% of the shares held by ReedExhibitions. As part of this operation,Fira and the British multinationalalso agreed to work togetherto strengthen the internationalpresence of the event in areasof strategic interest for the internationalexpansion of the Alimentariabrand. In this line stands thepartnership with Reed ExhibitionsAlcántara Machado which also reinforcesthe Alimentaria’s policy ofalliances with local partners to promotesynergies and business opportunities.