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Primo pianositioning as a catalyst for foreigntrade for the Spanish and internationalagri-food industry”.According to Marcelo Vital, eventsmanager for Reed Exhibitions AlcántaraMachado, holding the newAlimentaria Brasil at the sametime as Equipotel Sao Paulo “willreinforce synergies between thetwo shows and offer our participantsadded value”.With 50 years of history, EquipotelSao Paulo will be the best environmentfor the new AlimentariaBrasil, as the hospitality, restaurantand hotel sectors -major customersfor the food and drinks industry-are experiencing significantgrowth in Brazil. Currently 330 hotelsare being built in Brazil, 30% ofthese in São Paulo. In the restaurantand food service industry, Brazilhas approximately one millioncatering establishments.Alimentaria Brasil is inspired bythe Alimentaria trade show model,which has had much success atthe international level. The eventwill organise its product offeringsinto a number of sector-specificshows specialising in product areas,including Multiprodutos – generalfood products; Vinhateria –wines; Interbebidas – water, juice,soft drinks, beer and spirits; Interpesca– seafood and aquacultureproducts; Congelexpo – frozenfood products; Intercarne – meatand meat products; Orgânicos –organic foods; Olivaria – vegetableoils; Interlacteos – dairy products;and Mundidulce – sweets, chocolates,cakes, etc.a Market with greatopportunitieS“Brazil represents a great investmentopportunity for internationalagribusiness”, says Valls.The country currently ranks sixthamong global economic powersand is the leading economy in LatinAmerica. It represents the maingateway to the South Americanmarket. The strength of its economyin an international context isreflected in the fact that its grossdomestic product (GDP) increasedFoodmeat 97 maggio 2013by 2.8% in 2011. According to TheEconomist Intelligence Unit, theBrazilian economy’s real growthrate will be 4.5% in 2013 and 5%in 2014. The country’s per capitaincome reported a 3.4% annual increaselast year, to 11,858 dollars.The 2014 Football World Cup andthe 2016 Olympic Games have increasedinterest in the Brazilianmarket among foreign companies.Estimated demand for investmentis approximately 52 billion dollarsover the next two years.aliMentaria exhiBitionSAlimentaria Exhibitions is a marketleader for food and beveragetrade shows in the countrieswhere it operates, managing morethan 150,000 net m2 of exhibitionspace, with 5,000 internationalfood and beverage manufacturing,trade and equipment and technologyexhibitors, attracting around200,000 professionals from thesesectors.The company’s main headlinetrade shows are Alimentaria, Bta.-Barcelona Food Technology andSeafood Barcelona, in Barcelona;Alimentaria&Horexpo Lisboa,in Portugal; Alimentaria México, inMexico; and starting in September2013, Alimentaria Brasil, in SãoPaulo.n