mass-communication-theory

Recommendations

Info

SECTION 4 238 CONTEMPORARY MASS COMMUNICATION THEORY: FROM ACTIVE-AUDIENCE TO MEANING-MAKING THEORIES 1964 McLuhan’s Understanding Media published 1965 Color comes to all three commercial TV networks Comsat satellite launched 1966 Mendelsohn’s Mass Entertainment published Berger and Luckmann’s The Social Construction of Reality published 1967 Merton’s On Theoretical Sociology published 1969 Blumer coins “symbolic interaction” ARPANET, forerunner to Internet, goes online 1971 Bandura’s Psychological Modeling published 1972 Surgeon General’s Report on Television and Social Behavior released McCombs and Shaw introduce “agenda-setting” Gerbner’s Violence Profile initiated FCC requires cable companies to provide “local access” Ray Tomlinson develops e-mail 1973 Watergate Hearings broadcast live 1974 Blumler and Katz’s The Uses of Mass Communication published Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Noelle-Neumann introduces “spiral of silence” Section 4 Contemporary Mass Communication Theory 239 Goffman pioneers frame analysis Home use of VCR introduced Term “Internet” coined 1975 ASNE’s Statement of Principles replaces Canons Bill Gates and Paul Allen develop operating system for personal computers 1977 Steve Jobs and Stephen Wozniak perfect Apple II 1978 Digital audio and video recording adopted as media industry standard 1981 IBM introduces the PC Petty and Cacioppo’s Elaboration Likelihood Model introduced 1983 Journal of Communication devotes entire issue to “Ferment in the Field” CD introduced 1985 Meyrowitz’s No Sense of Place published 1990 Signorielli and Morgan’s Cultivation Analysis published 1991 Gulf War explodes, CNN emerges as important news source 1992 ACT disbands, says work is complete World Wide Web released 1993 Ten years after “Ferment,” Journal of Communication tries again with special issue, “TheFutureoftheField” 1996 Tele<strong>communication</strong>s Act passes, relaxes broadcast ownership rules, deregulates cable television, mandates television content ratings 1998 Journal of Communication devotes entire issue to media literacy MP3 introduced 2000 Name change of “Critical Studies in Mass Communication” to “Critical Studies in Media Communication” 2001 Terrorist attacks on New York City and Washington, D.C. 2003 FCC institutes new, relaxed media ownership rules U.S. invasion of Iraq Social networking websites appear Bloggers’ Code of Ethics formalized 2004 Journalism & Mass Communication Quarterly focuses edition on media framing American Behavioral Scientist devotes two entire issues to media literacy Facebook launched 2005 YouTube launched Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Page 2 and 3:
Copyright 2010 Cengage Learning. Al
Page 4 and 5:
1959 C. Wright Mills’s The Sociol
Page 6 and 7:
From the Wadsworth Series in Mass C
Page 8 and 9:
This is an electronic version of th
Page 10 and 11:
To Sidney Kraus His words and actio
Page 12 and 13:
x Contents CHAPTER 2 FOUR ERAS OF M
Page 14 and 15:
xii Contents Limitations of the Exp
Page 16 and 17:
xiv Contents Development of Recepti
Page 18 and 19:
Page 20 and 21:
xviii Preface Many if not all of th
Page 22 and 23:
xx Preface THE USE OF HISTORY In th
Page 24 and 25:
xxii Preface about these issues. We
Page 26 and 27:
xxiv Preface their refinement in he
Page 28 and 29:
Page 30 and 31:
4 Section 1 Introduction to Mass Co
Page 32 and 33:
Page 34 and 35:
Page 36 and 37:
10 Section 1 Introduction to Mass C
Page 38 and 39:
Page 40 and 41:
Page 42 and 43:
Page 44 and 45:
Page 46 and 47:
Page 48 and 49:
CHAPTER 2 convergence The erasure o
Page 50 and 51:
Page 52 and 53:
Page 54 and 55:
Page 56 and 57:
Page 58 and 59:
Page 60 and 61:
Page 62 and 63:
Page 64 and 65:
Page 66 and 67:
Page 68 and 69:
SECTION 2 42 THE ERA OF MASS SOCIET
Page 70 and 71:
Page 72 and 73:
46 Section 2 The Era of Mass Societ
Page 74 and 75:
Page 76 and 77:
Page 78 and 79:
Page 80 and 81:
Page 82 and 83:
Page 84 and 85:
Page 86 and 87:
Page 88 and 89:
Page 90 and 91:
Page 92 and 93:
Page 94 and 95:
Page 96 and 97:
Page 98 and 99:
Page 100 and 101:
Page 102 and 103:
Page 104 and 105:
Page 106 and 107:
Page 108 and 109:
Page 110 and 111:
Page 112 and 113:
Page 114 and 115:
Page 116 and 117:
Page 118 and 119:
Page 120 and 121:
Page 122 and 123:
CHAPTER 5 96 NORMATIVE THEORIES OF
Page 124 and 125:
Page 126 and 127:
100 Section 2 The Era of Mass Socie
Page 128 and 129:
Page 130 and 131:
Page 132 and 133:
Page 134 and 135:
Page 136 and 137:
Page 138 and 139:
Page 140 and 141:
Page 142 and 143:
Page 144 and 145:
Page 146 and 147:
Page 148 and 149:
Page 150 and 151:
Page 152 and 153:
Page 154 and 155:
Page 156 and 157:
Page 158 and 159:
SECTION 3 132 FROM LIMITED-EFFECTS
Page 160 and 161:
134 Section 3 From Limited-Effects
Page 162 and 163:
Page 164 and 165:
Page 166 and 167:
Page 168 and 169:
Page 170 and 171:
Page 172 and 173:
Page 174 and 175:
Page 176 and 177:
Page 178 and 179:
Page 180 and 181:
Page 182 and 183:
Page 184 and 185:
Page 186 and 187:
Page 188 and 189:
Page 190 and 191:
Page 192 and 193:
Page 194 and 195:
Page 196 and 197:
Page 198 and 199:
Page 200 and 201:
CHAPTER 7 OVERVIEW 174 MOVING BEYON
Page 202 and 203:
Page 204 and 205:
Page 206 and 207:
Page 208 and 209:
Page 210 and 211:
Page 212 and 213:
Page 214 and 215: 188 Section 3 From Limited-Effects
Page 266 and 267: 240 Section 4 Contemporary Mass Com
Page 304 and 305: CHAPTER 10 278 MEDIA AND SOCIETY: T
Page 314 and 315:
288 Section 4 Contemporary Mass Com
Page 316 and 317:
Page 318 and 319:
Page 320 and 321:
Page 322 and 323:
Page 324 and 325:
Page 326 and 327:
Page 328 and 329:
Page 330 and 331:
Page 332 and 333:
Page 334 and 335:
Page 336 and 337:
Page 338 and 339:
Page 340 and 341:
Page 342 and 343:
Page 344 and 345:
Page 346 and 347:
Page 348 and 349:
Page 350 and 351:
Page 352 and 353:
Page 354 and 355:
Page 356 and 357:
Page 358 and 359:
Page 360 and 361:
Page 362 and 363:
Page 364 and 365:
Page 366 and 367:
Page 368 and 369:
Page 370 and 371:
Page 372 and 373:
Page 374 and 375:
Page 376 and 377:
Page 378 and 379:
Page 380 and 381:
Page 382 and 383:
Page 384 and 385:
Page 386 and 387:
Page 388 and 389:
Page 390 and 391:
REFERENCES Adbusters. (2002). “Th
Page 392 and 393:
366 References Century, April 17. (
Page 394 and 395:
368 References Argument about New M
Page 396 and 397:
370 References Gerbner, G., L. Gros
Page 398 and 399:
372 References 1942-1943. New York:
Page 400 and 401:
374 References Lasswell, H. D. (192
Page 402 and 403:
376 References Miller, K. (2005). C
Page 404 and 405:
378 References Preiss, R. W. (2007)
Page 406 and 407:
380 References Smillie, D. (2009).
Page 408 and 409:
382 References query Human capacity
Page 410 and 411:
384 Index children, focus on functi
Page 412 and 413:
386 Index I ice-age analogy, 342 Id
Page 414 and 415:
388 Index media and culture theorie
Page 416 and 417:
390 Index sensemaking, decoding and
Page 418:
392 Index theory, understanding and
show all

mass-communication-theory

Create successful ePaper yourself

Delete template?

Save as template?