mass-communication-theory

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SECTION 2 42 THE ERA OF MASS SOCIETY AND MASS CULTURE 1833 Benjamin Day’s New York Sun ushers in penny press 1836 Charles Babbage develops plans for a mechanical computer in England 1844 Samuel Morse invents telegraph 1876 Alexander Graham Bell invents telephone 1877 Thomas Edison demonstrates phonograph 1894 America’s first movie (kinetoscope) house opens 1895 Louis and Auguste Lumière introduce single-screen motion picture exhibit William Randolph Hearst and Joseph Pulitzer embark on yellow journalism 1896 Hearst sends infamous telegram to reporter in Cuba Press services founded 1912 Radio Act of 1912 signed into law 1915 Pulitzer endows prize that bears his name 1920 KDKA goes on the air 1922 Walter Lippmann’s Public Opinion published First commercial announcement broadcast on radio 1924 The American Society of Newspaper Editors’ Canons of Journalism adopted 1926 NBC begins network broadcasting Talking pictures introduced 1927 Radio Act of 1927 creates the Federal Radio Commission 1928 Payne Fund’s Movies, Delinquency, and Crime published 1929 Communications Act passes, creates the Federal Communications Commission Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
1938 War of the Worlds broadcast Section 2 The Era of Mass Society and Mass Culture 43 1939 First public broadcast of television 1940 World War II erupts in Europe Paperback book introduced in the United States Paul Lazarsfeld’s voter studies begin in Erie County, Ohio 1941 United States enters World War II British develop first binary computer 1942 Carl Hovland conducts first war propaganda research British develop Colossus, the first electronic digital computer, to break German war code 1945 World War II ends Gordon Allport and Leo Postman’s rumor study published 1946 John Mauchly and John Atanasoff introduce ENIAC, the first “full-service” electronic digital computer 1947 Hutchins Commission issues report on press freedom The Hollywood Ten called before the House Un-American Activities Committee Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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Copyright 2010 Cengage Learning. Al
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1959 C. Wright Mills’s The Sociol
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From the Wadsworth Series in Mass C
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This is an electronic version of th
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To Sidney Kraus His words and actio
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x Contents CHAPTER 2 FOUR ERAS OF M
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xii Contents Limitations of the Exp
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xiv Contents Development of Recepti
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Page 20 and 21: xviii Preface Many if not all of th
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92 Section 2 The Era of Mass Societ
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CHAPTER 5 96 NORMATIVE THEORIES OF
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100 Section 2 The Era of Mass Socie
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SECTION 3 132 FROM LIMITED-EFFECTS
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134 Section 3 From Limited-Effects
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CHAPTER 7 OVERVIEW 174 MOVING BEYON
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SECTION 4 238 CONTEMPORARY MASS COM
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240 Section 4 Contemporary Mass Com
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CHAPTER 10 278 MEDIA AND SOCIETY: T
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REFERENCES Adbusters. (2002). “Th
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366 References Century, April 17. (
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368 References Argument about New M
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370 References Gerbner, G., L. Gros
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372 References 1942-1943. New York:
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374 References Lasswell, H. D. (192
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376 References Miller, K. (2005). C
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378 References Preiss, R. W. (2007)
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380 References Smillie, D. (2009).
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382 References query Human capacity
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384 Index children, focus on functi
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386 Index I ice-age analogy, 342 Id
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388 Index media and culture theorie
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390 Index sensemaking, decoding and
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392 Index theory, understanding and
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