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382 References query Human capacity for information is massive but finite). Young, B. (1990). Television Advertising to Children. Oxford, UK: Clarendon Press. Ytreberg, E. (2002). “Erving Goffman as a Theorist of the Mass Media.” Critical Studies in Media Communication, 19: 481–498. Zillmann, D., and P. Vorderer. (2000). Media Entertainment: The Psychology of Its Appeal. Mahwah, NJ: Erlbaum. Zimbardo, P. G., and A. L. Weber. (1997). Psychology. New York: Longman. Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
INDEX 3 Bs of television, 346 A absolutists, First Amendment, 100 absorption potential, 271 access, multiple points of, 228 active audience revisited, 251–255 active theory of television viewing, 201–202 active-audience theories, 202, 242 activity, range of meanings of, 252 imperviousness to influence, 252 intentionality, 252 selectivity, 252 utility, 252 administrative research, 30 administrative theories, 30 administrative versus critical research, 31–32 advertising prescription drug, 31–32 ultimate cultural commodity, 350–351 affective effects, 262 Afghanistan, photograph of wounded and dying Marine in, 98 agency, 14, 319 agenda setting, second-order, 297 agenda-building, 296 agenda-setting, 293–298 agents, change, 282 aggressive cues, 197–200 analogy, ice-age, 342 analysis. See also Institute for Propaganda Analysis cultivation, 340–343, 345 frame, 335 framing and frame, 330–335 levels of, 37 message system, 344 products of cultivation, 343–344 textual, 218–219 analysis approach, theory of functional, 176–183 approaches limitations in Lazarsfeld, 146–148 revival of uses-and-gratifications, 249–251 uses-and-gratifications, 245 artificial signs, 322 attitude-change theories, from propaganda research to, 148–149 attitude-change theory, 156 audience effects research, new directions in, 262–263 audience revisited, active, 251–255 audience theories - uses, reception, and effects, 241–277 active audience revisited, 251–255 audience theories - from source-dominated to active-audience perspectives, 245–246 confusion of media functions and media uses, 247–249 decoding and sensemaking, 257–260 development of reception studies, 257–260 elaboration likelihood model (ELM), 268–269 entertainment theory, 270–273 feminist reception studies, 260–261 information-processing theory, 263–266 limitations of early audience-centered research, 246–247 new directions in audience effects research, 262–263 processing television news, 266–268 revival of uses-and-gratifications approach, 249–251 rise of moderate-effects theories, 262–263 uses-and-gratifications research and effects, 255–257 audience-centered research, limitations of early, 246–247 audiences, effects of frames on news, 338–339 authoritarian concepts, 128 authoritarian theory, 102 avoiders, information, 263 axiology, 12, 15 B Balkanize, 120 bandwagon, 89 base of society, 217 behavioral effects, 262 behavioral repertoire, 195 behaviorism, 81–82 behaviorism, social, 316 bias of communication, 230–231 Bill of Rights, 103 black propaganda, 76 bloggers, 112 bracket, 15 Britain, development of neo-Marxist theory in, 220–223 British cultural studies, 34, 222 C capital, social, 308 capitalism, international, 358 capitalists, 28 card-stacking, 89 casual relationship, 8 catharsis, 192–193 causality, 8 central route, 268 change agents, 282 changing times, 211–212 Cheney, Vice President Dick, 3 Chicago School, 114 Chicago School, pragmatism and, 319–321 children, focus on functionalism and, 174–208 active theory of television viewing, 201–202 adoption of systems models by mass communication theorists, 186–187 Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 383
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Copyright 2010 Cengage Learning. Al
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1959 C. Wright Mills’s The Sociol
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From the Wadsworth Series in Mass C
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This is an electronic version of th
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To Sidney Kraus His words and actio
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x Contents CHAPTER 2 FOUR ERAS OF M
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xviii Preface Many if not all of th
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xx Preface THE USE OF HISTORY In th
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4 Section 1 Introduction to Mass Co
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CHAPTER 2 convergence The erasure o
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SECTION 2 42 THE ERA OF MASS SOCIET
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46 Section 2 The Era of Mass Societ
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CHAPTER 5 96 NORMATIVE THEORIES OF
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SECTION 3 132 FROM LIMITED-EFFECTS
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CHAPTER 7 OVERVIEW 174 MOVING BEYON
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SECTION 4 238 CONTEMPORARY MASS COM
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240 Section 4 Contemporary Mass Com
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CHAPTER 10 278 MEDIA AND SOCIETY: T
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Page 390 and 391: REFERENCES Adbusters. (2002). “Th
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Page 394 and 395: 368 References Argument about New M
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Page 400 and 401: 374 References Lasswell, H. D. (192
Page 402 and 403: 376 References Miller, K. (2005). C
Page 404 and 405: 378 References Preiss, R. W. (2007)
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Page 410 and 411: 384 Index children, focus on functi
Page 412 and 413: 386 Index I ice-age analogy, 342 Id
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Page 416 and 417: 390 Index sensemaking, decoding and
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