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72 Section 2 The Era of Mass Society and Mass Culture of these masters and masterworks are you familiar with? If you don’t know many of them, does that make you an unintelligent person? Can you make an argument for Key Terms First Amendment culture war wire services functional displacement oligopoly digital rights management direct-effects assumption different definitions of intelligence? What would you say to Scruton about his definition of an intelligent person should you run in to him on campus? Enlightenment gemeinschaft gesellschaft mechanical solidarity organic solidarity concentration Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
THE RISE OF MEDIA THEORY IN THE AGE OF PROPAGANDA CHAPTER 4 Imagine that you have gone back in time to the beginning of the twentieth century. You live in a large metropolitan area along the East Coast of the United States, and you are a second- or third-generation American. You are a white, middle-class, Anglo-Saxon, Protestant. Your city is growing rapidly, with new neighborhoods springing up daily to house waves of immigrants from poorer nations in Eastern Europe and the Far East. These people speak strange languages and practice strange cultures. Many claim to be Christians, but they don’t behave like any Christians you’ve ever met. Most keep to themselves in ghetto neighborhoods in which there are many social problems. Most disturbing of all, these people seem to have no sense of what it means to live in a free and democratic nation. They are governed by political bosses who turn them out to vote for what you perceive to be corrupt party-machine candidates. If you pay attention to gossip (or read the right books or magazines), you hear about groups like the Mafia or Cosa Nostra. You also hear (or read in your newspaper) that various extremist political groups are active in these ghettos, spreading all sorts of discontent among these ignorant, irresponsible aliens. Many of these nefarious groups are playing upon the newcomers’ loyalties to foreign nations. What would you do about this situation? Well, you might adopt a Conservative approach and start an Americafor-Americans movement to remove these foreigners from the sacred soil of your homeland. If you are of a more liberal bent, you might be reluctant to send these immigrants back to where they came from (even though they do represent a threat to your way of life). As a forward-thinking person, you may want to convert these people away from their obviously misguided beliefs about government. You are aware that greedy employers are exploiting these people with sixteen-hour workdays and child labor, but you believe that’s why they should join mainstream political parties and work within the system. Perhaps, you figure, if they would only abstain from alcohol and adopt more rational forms of religion that might help them see their problems more clearly. This was how the political movement known Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 73
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Copyright 2010 Cengage Learning. Al
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1959 C. Wright Mills’s The Sociol
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From the Wadsworth Series in Mass C
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This is an electronic version of th
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To Sidney Kraus His words and actio
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x Contents CHAPTER 2 FOUR ERAS OF M
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xii Contents Limitations of the Exp
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xiv Contents Development of Recepti
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xviii Preface Many if not all of th
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xx Preface THE USE OF HISTORY In th
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xxii Preface about these issues. We
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xxiv Preface their refinement in he
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4 Section 1 Introduction to Mass Co
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SECTION 3 132 FROM LIMITED-EFFECTS
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134 Section 3 From Limited-Effects
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CHAPTER 7 OVERVIEW 174 MOVING BEYON
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SECTION 4 238 CONTEMPORARY MASS COM
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240 Section 4 Contemporary Mass Com
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CHAPTER 10 278 MEDIA AND SOCIETY: T
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REFERENCES Adbusters. (2002). “Th
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366 References Century, April 17. (
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368 References Argument about New M
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370 References Gerbner, G., L. Gros
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372 References 1942-1943. New York:
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374 References Lasswell, H. D. (192
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376 References Miller, K. (2005). C
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378 References Preiss, R. W. (2007)
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380 References Smillie, D. (2009).
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382 References query Human capacity
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384 Index children, focus on functi
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386 Index I ice-age analogy, 342 Id
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388 Index media and culture theorie
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390 Index sensemaking, decoding and
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392 Index theory, understanding and
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