mass-communication-theory

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This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Mass Communication Theory: Foundations, Ferment, and Future, Sixth Edition Stanley J. Baran and Dennis K. Davis Senior Publisher: Lyn Uhl Publisher: Michael Rosenberg Development Editor: Erin Pass Assistant Editor: Jillian D’Urso Media Editor: Jessica Badiner Marketing Director: Jason Sakos Marketing Coordinator: Gurpreet Saran Marketing Communications Manager: Caitlin Green Content Project Management: PreMediaGlobal Art Director: Marissa Falco Print Buyer: Justin Palmeiro Rights Acquisitions Specialist (text and image): Amanda Groszko Production Service: PreMediaGlobal Cover Designer: Wing Ngan Cover Image: John Lund/Getty Images Compositor: PreMediaGlobal Printed in the United States of America 12345671413121110 © 2012, 2009, 2006 Wadsworth, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions. Further permissions questions can be emailed to permissionrequest@cengage.com. Library of Congress Control Number: 2010933368 ISBN-13: 978-0-495-89887-0 ISBN-10: 0-495-89887-2 Wadsworth 20 Channel Center Street Boston, MA 02210 USA Cengage Learning is a leading provider of customized learning solutions with office locations around the globe, including Singapore, the United Kingdom, Australia, Mexico, Brazil and Japan. Locate your local office at international.cengage.com/region Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your course and learning solutions, visit www.cengage.com. Purchase any of our products at your local college store or at our preferred online store www.cengagebrain.com. Instructors: Please visit login.cengage.com and log in to access instructor-specific resources. Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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Page 4 and 5: 1959 C. Wright Mills’s The Sociol
Page 6 and 7: From the Wadsworth Series in Mass C
Page 10 and 11: To Sidney Kraus His words and actio
Page 12 and 13: x Contents CHAPTER 2 FOUR ERAS OF M
Page 14 and 15: xii Contents Limitations of the Exp
Page 16 and 17: xiv Contents Development of Recepti
Page 20 and 21: xviii Preface Many if not all of th
Page 22 and 23: xx Preface THE USE OF HISTORY In th
Page 24 and 25: xxii Preface about these issues. We
Page 26 and 27: xxiv Preface their refinement in he
Page 30 and 31: 4 Section 1 Introduction to Mass Co
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Page 48 and 49: CHAPTER 2 convergence The erasure o
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32 Section 1 Introduction to Mass C
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SECTION 2 42 THE ERA OF MASS SOCIET
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Copyright 2010 Cengage Learning. Al
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46 Section 2 The Era of Mass Societ
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CHAPTER 5 96 NORMATIVE THEORIES OF
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100 Section 2 The Era of Mass Socie
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SECTION 3 132 FROM LIMITED-EFFECTS
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134 Section 3 From Limited-Effects
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CHAPTER 7 OVERVIEW 174 MOVING BEYON
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SECTION 4 238 CONTEMPORARY MASS COM
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240 Section 4 Contemporary Mass Com
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CHAPTER 10 278 MEDIA AND SOCIETY: T
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REFERENCES Adbusters. (2002). “Th
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366 References Century, April 17. (
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368 References Argument about New M
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370 References Gerbner, G., L. Gros
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372 References 1942-1943. New York:
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374 References Lasswell, H. D. (192
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376 References Miller, K. (2005). C
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378 References Preiss, R. W. (2007)
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380 References Smillie, D. (2009).
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382 References query Human capacity
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384 Index children, focus on functi
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386 Index I ice-age analogy, 342 Id
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388 Index media and culture theorie
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390 Index sensemaking, decoding and
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392 Index theory, understanding and
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