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Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
UNDERSTANDING AND EVALUATING MASS COMMUNICATION THEORY CHAPTER 1 The matter before the court in the June 2009 hearing was the legality of the Barack Obama administration’s efforts to keep secret notes from an FBI interview with former Vice President Dick Cheney surrounding his involvement, several years earlier, in the outing of an undercover CIA operative. The stakes were high—accountability in our government’s highest elected officials—and U.S. District Judge Emmet Sullivan was confused. Why would a Democratic president, elected in part on his promise of greater transparency in government, defend secrets from the previous Republican administration that he had so vigorously campaigned against as improper? Justice Department attorney Jeffrey Smith offered the court an explanation: “I don’t want a future vice president to say, ‘I’m not going to cooperate with you because I don’t want to be fodder for The Daily Show.’” In other words, elected officials might not cooperate with criminal investigations for fear of ridicule from late-night comics. Judge Sullivan was unmoved, demanding “more precise reasons for keeping the information confidential” (Pickler, 2009). Fear of late-night comics? Could the likes of The Daily Show and The Colbert Report, two satirical news programs on cable channel Comedy Central, be so influential as to become a point of argument in an important federal court case? Maybe. Network news anchor Brian Williams confesses that The Daily Show has become “indispensible” in shaping how “real” news operations conduct their business. “On occasion,” he wrote, “when we’ve been on the cusp of doing something completely inane on NBC Nightly News, I will gently suggest to my colleagues that we simply courier the tape over to Jon [Stewart’s] office, to spare The Daily Show interns the time and trouble of logging our broadcasts that night. That usually gets us to rethink the inane segment we were planning on airing” (2009). The public pays attention to these satirical news programs as well. A March 2009 Rasmussen poll reported that “nearly one-third of Americans under 40 say they get more of their news from Jon Stewart, Stephen Colbert and other late night comedy shows Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 3
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Page 4 and 5: 1959 C. Wright Mills’s The Sociol
Page 6 and 7: From the Wadsworth Series in Mass C
Page 8 and 9: This is an electronic version of th
Page 10 and 11: To Sidney Kraus His words and actio
Page 12 and 13: x Contents CHAPTER 2 FOUR ERAS OF M
Page 14 and 15: xii Contents Limitations of the Exp
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Page 48 and 49: CHAPTER 2 convergence The erasure o
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CHAPTER 5 96 NORMATIVE THEORIES OF
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100 Section 2 The Era of Mass Socie
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SECTION 3 132 FROM LIMITED-EFFECTS
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CHAPTER 7 OVERVIEW 174 MOVING BEYON
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SECTION 4 238 CONTEMPORARY MASS COM
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240 Section 4 Contemporary Mass Com
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CHAPTER 10 278 MEDIA AND SOCIETY: T
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REFERENCES Adbusters. (2002). “Th
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366 References Century, April 17. (
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368 References Argument about New M
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370 References Gerbner, G., L. Gros
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372 References 1942-1943. New York:
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374 References Lasswell, H. D. (192
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376 References Miller, K. (2005). C
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378 References Preiss, R. W. (2007)
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380 References Smillie, D. (2009).
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382 References query Human capacity
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384 Index children, focus on functi
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386 Index I ice-age analogy, 342 Id
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388 Index media and culture theorie
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390 Index sensemaking, decoding and
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392 Index theory, understanding and
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