A Proposal for a Standard With Innovation Management System

Anca Otilia Dodescu et al.
business in the context of sustainable development of their communities. The project is addressed to
a overall target group of 1800 consisting of women wishing to develop their own business (288 SME
female managers from urban area) and also women intending set up their own business (1440
women from urban and rural area). A specific group was represented by young women which
intended to become trainers in the entrepreneurship field (72 women, students in Economics). The
project was implemented in a total number of 102 localities out of which 72 were rural areas.
Concretely the research was developed by the team of experts in the field by administering a set of
focused questionnaires to all participants in the courses. Two sets of questionnaires were developed
– one addressed to women that intend to start a business and one to women entrepreneurs. The
current paper is based on the questionnaires applied at local centers – 24 towns from the six counties
at the begging of 2009. A total number of 428 women that intend to start a business and 152 women
entrepreneurs filled in these questionnaires. One set of questions were asked in two steps (for both
groups): at the beginning and at the end of courses. This paper uses data collected in both waves –
explications are made were presenting the data. The data was analyzed using SPSS statistical
package.
The predominantly technical and statistical perspectives of the studies dominate the research in this
field of study. The collective preference for ascertainment is often explained by methodological
reasons. It was intended that based on rigorous research findings one can formulate policy models
and practical solutions. Nevertheless we acknowledge that beyond the rigors of methodology,
statistics does not assure an a priori fundamental understanding of principles. Despite the increasing
usage of generalizing considerations, these did not always conduct to the expected results regarding
policy and field related regulations. However, the statistical data obtained cannot solely lead to
solutions, it is important to exploit the data towards its utility in practical strategies.
3. Results
In recent years, the private sector get the idea (confirmed by the results) that women have qualities
that recommend them for a performance management (Gavrilă 2007). Increased empathic ability,
readiness to mediate efficiently confers women manager, in certain circumstances, a real advantage
over autocratic management style with emphasis specifically men. The questionnaires applied to
subjects during AntrES project show a significantly increased self-confidence (optimism) hard worker
and competence of women entrepreneurs.
As the frequency response shows in both test and retest questionnaires the significance assigned to
psychological resources to launch successful businesses is visible increased. As shown in the table
intellectual resources and professional competence are considered important but mental capacity to
mobilize prevails when it comes to obvious first choice.
Table 1: Main qualities a woman needs to open a business – responses of women entrepreneurs
involved in our research - wave 1
Class Categories Frequencies
First choice Second
choice
Third
choice
I Professional skills, knowledge and experience 18 21 23
II Managerial skills, leadership qualities 11 14 9
III Will and ambition 15 13 8
IV Correctness, character, honor, honesty, integrity 2 6 6
V Self-confidence, courage, optimism 38 14 10
VI Creativity, imagination, initiative 8 6 4
VII Intelligence, intellectual resources 16 11 7
VIII Motivation, determination, determination, desire to
succeed
11 10 5
IX Hard worker, tenacity, perseverance 13 21 24
X Financial potential, access to resources 3 5 5
XI Responsibility, reliability, consistency 5 11 9
XII Capacity of socialization, communication skills,
flexibility, adaptability
Non-responses
4 6 9
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