A Proposal for a Standard With Innovation Management System

Monica Izvercianu and Sabina Şeran
The services of this company-provider fall within some limits established by it, as we will see the
following examples. The company PONOKO manages a Web site where the consumer can design
his virtual product with the help of design software and programmes that he finds there. The
innovative product is then physically produced by 3D printing in as many copies as the client wishes
to. This service is offered by the company for a fee. The prosumer has the legal rights upon his
product and he can sale it without problems. We encounter here pre-established limitations when we
are thinking about the material of the product and its structure.
Figure 4: The last two strategies situated on the top of the prosumer creativity and focus paradigm
Other companies that have taken advantage of the rising of the Web 2.0 are Face book, You Tube
and other social networking and user-generated content tools. The notorious social network of our
recent years, Face book, is a Web site where users can find their acquaintances and connect with
unknown people. It offers a pre-established profile with customizable services, changeable for
meeting user’s needs. You Tube in exchange allows its users to upload and visualize user-generated
videos. They can promote their standpoints, hobbies, can accumulate views and become famous.
Nevertheless, they have difficulties and boundaries in their freedom of creative expression because of
the pre-established specifications of the site’s experts like a fixed number of minutes for video and
other features that the user can’t change as he pleases. The game Second Life of the company
Linden Labs is based on last hour digital technology, virtual reality collaborative environments and on
mixed visualization facilities. In this world, the prosumer receives an avatar which he can customize
and enters in a world where he can build, virtually project and design a lot of things. This type of
business has a tremendous success because it was brought to the edge of the last strategy,
borrowing its vanguardism, permitting co-creation, but at the same time gaining money from the
purchases in the virtual world.
Prosumer + Prosumer (co-creation) Strategy closes in a spectacular manner the influence of a
company in limiting its consumer’s initiatives. The company almost disappears and the prosumer’s
involvement is exclusive. The collaboration between prosumers is realized on a platform placed at
their disposal by a firm or by others like them. Another way is to personally design an open source
which can be developed latter by the entire community on a voluntary base, just for creating in
common a new device for everyone to benefit from.
A perfect example is the activity of Jimmy Wales, the founder of Wikipedia. This online encyclopaedia
is free and built collaboratively by millions of people using wiki software for editing every page. It
reached the stage of a collective conscience of the entire humanity, having overcome eight million
articles in 2008 and heading for the next million. This business model brings a huge and invaluable
reputation and recognition for the founder and for the brand, but being free, it doesn’t produce profit.
Wikipedia survives through donations, but it holds an unprecedented power in our information age.
Linux, a computer operating system, is the best known example of collaboration and free software
development, but it is followed by close in usage and recognition by the Apache system, designed for
Web servers and Fire fox for Internet browsers. Through these open source systems, users can meet
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