A Proposal for a Standard With Innovation Management System

Ladislav Ludvík and Jindra Peterková
From both examples it is clear that the life cycle of products has its limits. Firms development, which
then reflects in sales, is not possible without the involvement of research and development activities
both in an enterprise and in other external involvement and innovative sources.
5. Conclusion
In the conditions of the Czech Republic we can record changes in the size structure of enterprises
and in the structure of innovative activities. Over the past five years, the number of micro-enterprises
(0-9 employees) has risen significantly and in particular those without employees (sole traders), which
are very vulnerable and weak in its economic potential. On the other hand, there is a relatively stable
number of large enterprises that dominate.
Based on analysis of available statistical data it can be suggested, that the dominant companies in
the Czech economy incorporate innovations into their productive mechanism significantly more than
small and medium sized firms. It is both in dominant firms economic power possibilities and the
consequence of central decision-making by parent companies. Large firms pay attention to balanced
technical and non-technical innovations. Despite this new or significantly improved products represent
in the business sector of the Czech Republic relatively small percentage of total sales.
The realized probe into entrepreneurial activities of chosen large firms demonstrated, that the
presented enterprises implement mostly technical innovations of products. With regard to their
important position in the market, they apply offensive strategy towards their competition. Linet sets the
direction of technical development in the market of hospital beds. Kofola uses the latest findings from
the technological process of production of beverages in the modification of its products. Practical
examples of successful enterprises show that the development of new products and further and
higher innovation require higher growing costs on research, development and design phase, but
these firms are able to successfully increase the embedded resources.
The developmental trend shows difficulties in innovations among small, e.g. micro firms. Creation of
specific entrepreneurial alliances or clusters in cooperation with research and development labs can
provide a solution to this situation. At the present time small companies focus more on survival.
Worsening situation of their cash flow and rising distrust within entrepreneurial relations (late
payments, corruption in governmental and municipal contracts, low law enforcement etc.). Those
negative factors strongly influence direction of development. Comparison and analysis of statistical
data of innovation domain of EU countries with CZ entrepreneurial sphere indicate moderate aboveaverage
incline toward innovations, but it is harder to exploit them to bring better economic effect.
The paper was supported by research activity student grant SP2012/69 Analysis of size structure and
demography of enterprises in the Czech Republic for the period 2006 – 2010.
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