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A Proposal for a Standard With Innovation Management System

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Could the Leadership Range of the Entrepreneur Help the<br />

Small Firm’s <strong>Innovation</strong> Per<strong>for</strong>mance Through the<br />

Employees’ Organizational Commitment?: Empirical<br />

Evidence and Gaps From the Literature<br />

Izold Guihur and Gilles Marcoux<br />

Université de Moncton, Moncton, Canada<br />

izold.guihur@umoncton.ca<br />

gilles.marcoux@umoncton.ca<br />

Abstract: In an ef<strong>for</strong>t to bring the innovation capabilities of the firm from the individual innovativeness of the<br />

entrepreneur to the collective knowledge synergy of the organization, this research aims at understanding how<br />

the leadership range of the entrepreneur may foster the employees’ commitment and their contribution in<br />

knowledge to the innovation process. Most of the time, entrepreneurs are involved in small firms where they rely<br />

on their own abilities to innovate. Although, research has shown that the involvement of non-managerial<br />

employees contributed to the innovation per<strong>for</strong>mance of the firm, such involvement remains underused in most<br />

small firms. Indeed, small firms seldom use human resource practices that can contribute to organizational<br />

innovativeness <strong>for</strong> they are small in size and limited in resources. In general, their human resource practices are<br />

in<strong>for</strong>mal and strongly tied to the entrepreneur’s leadership. Past research has shown that leadership influenced<br />

the organizational commitment of employees, which in turn, influenced the innovation per<strong>for</strong>mance of the<br />

organisation. Some suggest that trans<strong>for</strong>mational leadership in<strong>for</strong>mally sustain human resource practices such<br />

as psychological empowerment and managerial coaching that are known to support the organizational<br />

commitment of the employees. Such co-location of right and knowledge at the employees' site could then<br />

contribute to their participation in the innovation process. Because of the lack of <strong>for</strong>mal human resources<br />

practices in small firms, it becomes pertinent to look at the entrepreneur's leadership in order to foster the<br />

involvement of employees in the process of innovation. Based on the review of empirical evidence and the<br />

identification of knowledge gaps, a model is proposed on the role of trans<strong>for</strong>mational leadership to sustain<br />

psychological empowerment and managerial coaching in order to foster employees' affective commitment in the<br />

innovation per<strong>for</strong>mance of the firm. Future research is intended, based on structural equation modelling of the<br />

theoretical propositions.<br />

Keywords: innovation per<strong>for</strong>mance, organizational commitment, leadership, psychological empowerment,<br />

managerial coaching, small firm<br />

1. Challenges <strong>for</strong> the small firms’ innovation per<strong>for</strong>mance<br />

Entrepreneurs innovate as they create and bring new value to the market. However, it becomes<br />

important <strong>for</strong> those involved in continuously changing environments, typical of the knowledge<br />

economy, to maintain their innovation per<strong>for</strong>mance. <strong>Innovation</strong>, defined asthe recombining of<br />

knowledge (Callon 1995), allows <strong>for</strong> the renewal of the firm’s offer and contributes to their distinction<br />

in a turbulent environment. In other words, the ability to innovate determines in large part the<br />

competitiveness of the firm <strong>for</strong> this dynamic capability becomes a valuable intangible advantage<br />

within the knowledge economy (Eisenhardt and Martin 2000).<br />

Most of the time, however, entrepreneurs are involved in small firms where they rely on their own<br />

abilities to innovate (Andries and Czarnitzki 2011). In fact, Industry Canada (2008) reports that 98% of<br />

the Canadian businesses employ less than 100 employees. A similar landscape is observed in<br />

Europe as well as in Australia (Barrett and Mayson 2007). Still, scholars have questioned such<br />

dependence on one’s sole ideas because it may jeopardize the organization’s innovation per<strong>for</strong>mance<br />

if the entrepreneur lacks ideas or when these are not confronted to others to evaluate their fitness to<br />

the market needs (Klaaset al. 2010). It would thus be of interest <strong>for</strong> the entrepreneur to explore and<br />

exploit ideas beyond oneself and to enable the contribution of the organization’s members to the<br />

collective pool of ideas at the basis of the innovation process. Indeed, research has shown that the<br />

involvement of non-managerial employees contributed to the innovation per<strong>for</strong>mance of the firm,<br />

during process innovation especially (Andries and Czarnitzki 2011).<br />

Yet, the involvement of non-managerial employees in the innovation process remains underused in<br />

most small firms (De Winne and Sels 2005). Some entrepreneurs may overlook the potential of their<br />

employees’ ideas while being focused on their own personal ideas to seize opportunities. But the<br />

main problem resides in that small firms seldom use human resource practices that can contribute to<br />

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