A Proposal for a Standard With Innovation Management System

Anca Otilia Dodescu et al.
As can be observed subjects show a relative constancy of options for Wave 2, (Table 2)
questionnaires. In the second wave there can be seen a marked increase for work power, tenacity
factors. In the class IX, second choice, the frequency increase from 21 to 36 points which can be
interpreted as a greater awareness of the need for personal effort and continued commitment to
investment. In our view is it obviously clear the effect of better awareness of the difficulties facing
faced by woman entrepreneur when deciding to engage in business (Juravle 2002). Moreover,
business success is still perceived in connection with a positive self-image (which is not interpreted as
a psycho-emotional resource) and good motivation capacities under external pressure (VIII class,
table 2) motivation, determination succeed also recorded good scores in both wave 1 and 2
questionnaires).
Table 2: Main qualities a woman needs to open a business – responses of women entrepreneurs
involved in our research - wave 2
Class Categories Frequencies
First Second Third
choice choice choice
I Professional skills, knowledge and experience 18 17 16
II Managerial skills, leadership qualities 12 9 14
III Will and ambition 16 15 7
IV Correctness, character, honor, honesty, integrity 6 8 8
V Self-confidence, courage, optimism 36 22 13
VI Creativity, imagination, initiative 9 6 8
VII Intelligence, intellectual resources 17 12 12
VIII Motivation, determination, determination, desire to
succeed
12 3 11
IX Hard worker, tenacity, perseverance 10 36 21
X Financial potential, access to resources 4 6 9
XI Responsibility, reliability, consistency 7 10 14
XII Capacity of socialization, communication skills,
flexibility, adaptability
5 2 2
Non-responses 3 9 20
Table 3: Support elements to start a business - responses of women entrepreneurs involved in our
research- wave 1
Frequencies
Class
Categories First choice Second
choice
Third choice
I Financial and material resources 68 27 11
II Psycho individual qualities 0 0 6
III Skills, knowledge and experience 38 23 16
IV Professional consultancy 14 10 6
V Emotional support (family, friends) 9 19 8
VI Space, logistical support, specialized
training
4 9 3
VII Self-confidence, ambition 1 1 2
VIII Human resources 0 4 6
IX Relations, business partners 0 7 11
X Luck, chance 0 0 2
As results shows (table 4) many women tend to appreciate as the main driving factor of business
start-up prior existence of substantial financial resources. The fact that financial resources is
considered by far the key that can provide support in trying to start a business can be put in
connection with the concern for economic crisis. Acute perception the economic crisis is reflected in a
significant increase (choice 1) of attention granted to financial and material resources, but also after
attending the courses organized by AntrES subjects tend to value the project at a different level. They
considered significant and valued emotional support that comes from the family and relatives.
Overcome the difficulties posed by the crisis, is made according to subject's perceptions through an
effort of willingness and this fact is reinforced by accumulations achieved during the course.
(willingness and ambition shows a slight increase for choice 1 and 2, table 4).
This interpretive tendency is confirmed by similar research studies: "I appreciate that companies
dependent on the profit need at this point exactly the typical female values: willingness of mind,
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