A Proposal for a Standard With Innovation Management System

Maroun Jneid and Antoine Tannous
Figure 1: Biographical research and smaller firm marketing theory generation. (Fillis Ian, 2003)
2.7 The entrepreneur skills factor
The benefits of adopting a successful marketing plan include the ability to focus on the owner or the
manager skills, mood, feeling, thought processes and motivations in decision making and in providing
additional insight into creativity. If an entrepreneur collects more primary and secondary data, this will
allow him to take wise decisions and to be unconventional and creating demand rather than following
customer wishes. This is sometimes more effective for the entrepreneurial smaller firm in order to
establish added value and competitive advantage in the marketplace.
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