Current version - Indiana University South Bend

IU SOUTH BEND COURSE DESCRIPTIONS 4281
information systems, which can support
a wide variety of organizational functions
and decisions at various levels. Acquisition,
control, and management of computerbased
information systems. Data modeling
and database management systems,
management information systems, decisionsupport
systems, functional applications
of M.I.S., data communications, and office
automation. I, II, S
BUS-L 201 Legal Environment of Business (3 cr.)
P: Sophomore standing. Nature of basic legal
concepts and trends in law. Emphasis on
legal rights and duties related to the operation
of business enterprises. Credit not given for
both BUS-L 201 and BUS-L 203. I, II, S
BUS-L 203 Commercial Law I (3 cr.)
P: Sophomore standing. Law of business
organizations and their liabilities (tort,
antitrust, agency, partnership, and
corporation law). Designed for accounting
majors and others intending also to take
BUS-L 303 to attain a rather broad and
detailed knowledge of commercial law.
Credit not given for both BUS-L 201 and
BUS-L 203. I, II
BUS-L 303 Commercial Law 2 (3 cr.)
P: BUS-L 203 (BUS-L 201 may be
accepted with consent of department).
Law of ownership, contracts, sale and
financing of goods, real and personal
property, commercial paper, and secured
transactions. For accounting majors and
others desiring a rather broad and detailed
knowledge of commercial law. I, II, S
BUS-M 301
BUS-M 303
Introduction to management
Marketing (1.5-3 cr.)
P: ECON-E 103. Overview of marketing for
all undergraduates. Marketing planning
and decision making examined from firm’s
point of view; marketing concept and its
companywide implications; integration of
marketing with other functions. Market
structure and behavior and their relationship
to marketing strategy. Marketing system
viewed in terms of both public and private
policy in a pluralistic society. I, II, S
Marketing Research (3 cr.)
P: BUS-M 301 or consent of instructor.
Methods of decision making for marketing
management. Development and functioning
of managerial systems; formal tools of
decision making. Collection and analysis
of marketing data, viewed in context of a
management information system. Provides
common analytical framework for later
courses treating specialized marketing
aspects. I, II, S
BUS-M 401
BUS-M 405
BUS-M 415
BUS-M 418
BUS-M 419
International Marketing (3 cr.)
P: BUS-M 301. Surveys the strategic
marketing planning factors facing domestic
marketing managers operating in the
multinational environment. Focuses on the
importance of cultural dynamics and legal,
political, geographic, and environmental
factors. Identifies characteristics of markets
in various stages of development. Contrasts
domestic product, pricing, promotion, and
distribution policies with those practiced
by international marketers. Provides a
foundation for students interested in
exploring international opportunities. I, II
Consumer Behavior (3 cr.)
P: BUS-Z 302, BUS-M 301, or consent
of instructor. Buyer behavior relevant
to marketing decisions. Logic of market
segmentation, recognizing customer
heterogeneity. Buyer behavior analyzed in
terms of the decision-making process and
models of individual and aggregate behavior.
Specific attention given to consumer behavior
in retail markets and to procurement behavior
in industrial markets. I, II
Advertising and Promotion
Management (3 cr.)
P: BUS-Z 302, BUS-M 301, or consent
of instructor. Basic advertising and
sales promotion concepts. The design,
management, and integration of a firm’s
promotional strategy. Public policy
aspects and the role of advertising in
marketing communications in different
cultures. Students must take BUS-M 415
in the fall semester to enroll in BUS-M
418 in the spring semester. I, II
Advertising Strategy (3 cr.)
P: BUS-Z 302, BUS-M 415, or consent of
instructor. Major managerial problems
of promotion administration; advertising
research, agency relationships, media
concepts and strategy, appropriations and
budgets, evaluation, coordination, regulation,
and campaign planning. Students must take
BUS-M 415 in the fall semester to enroll in
BUS-M 418 in the spring semester. II
Retail strategy (3 cr.)
P: BUS-Z 302, BUS-M 301, or consent
of instructor. Management in retail
and wholesale institutions; parallel and
comparative treatment given to basic
management problems and techniques
relevant to both institutions. Basic
marketing management variables, location
and physical facilities, inventories,
purchasing, pricing, and promotion. II