Current version - Indiana University South Bend

SCHOOL OF BUSINESS AND ECONOMICS 487
Advertising
The advertising curriculum provides an educational
foundation for those preparing for careers in which
advertising may play a major role. Such careers include
work in the management of advertising; advertising
sales; product management with those firms where
strong emphasis is placed on advertising; or specialized
areas of copy, layout, design, or production.
Employment in these careers may be with advertising
departments of manufacturing, distributing, or
retailing firms; with media, including television, radio,
newspapers, magazines, direct mail, or the Internet;
with advertising agencies; or with companies dealing in
specialized aspects of advertising and sales promotion.
Because the advertising function in a business firm
constitutes part of a total marketing program, the
advertising curriculum provides, first of all, a base of
general business and marketing studies. The capstone of
this degree program is a modest degree of specialization
in advertising courses.
Concentration Requirements
(All courses are 3 credit hours, unless otherwise designated.)
Junior and Senior Years
BUS-M 303 Marketing Research
BUS-M 405 Consumer Behavior
BUS-M 415 Advertising and Promotion
Management
BUS-M 418 Advertising Strategy
Select two of the following:
BUS-M 401 International Marketing
BUS-M 419 Retail Strategy
BUS-M 426 Sales Management
BUS-M 450 Marketing Strategy
Select one of the following:
ENG-W 203 Creative Writing
FINA-S 250 Graphic Design I
JOUR-C 200 Introduction to Mass Communications
Students must attain a grade of not less than C in each
course.
Electives
Students following the advertising curriculum are
urged to select additional courses in behavioral science
and should select advanced general-education and
advertising courses in consultation with their advisor.
Electives in advertising include 400-level marketing
courses.
Banking
This degree program provides a solid financial background
along with entrepreneurial skills to service this growing
market. The need for specialized education arises from
the increased competitiveness within the financial
services industry. Many banks make tremendous efforts
to serve not only the budding entrepreneur, but also
those entrepreneurs successful in growing to new heights
in sales and market expansion. Growing entrepreneurial
businesses have significant funding needs. As is often
the case with a growing business, there are insufficient
internally generated cash flows to finance expansion.
Firms can choose to go public, seek private equity, or
turn to their banker to supply the funds needed to stoke
future growth. Banks need skilled employees with the
ability to recognize those entrepreneurial opportunities,
who possess the depth of finance knowledge to evaluate
the deal’s potential, and who have the ability to close
the sale. The program offers a wide variety of courses
in finance, entrepreneurship, and sales management to
ensure that graduates possess the skills necessary to be
successful in this growing industry.
Concentration Requirements
(All courses are 3 credit hours, unless otherwise designated.)
Junior and Senior Years
BUS-F 302 Financial Decision Making
BUS-F 345 Money, Banking, and Capital
Markets
BUS-F 420 Equity and Fixed Income
Investment
BUS-M 426 Sales Management
BUS-W 311 New Venture Creation
Select one of the following:
BUS-F 444 Applications in Financial
Management
BUS-F 446 Bank and Financial Intermediation
BUS-F 494 International Finance
Select one of the following:
BUS-W 430 Organizations and Organizational
Change
BUS-Z 440 Personnel-Human Resource
Management
Students must attain a grade of not less than C in each
course.