Current version - Indiana University South Bend

IU SOUTH BEND COURSE DESCRIPTIONS 4287
BUSB-E 510
BUSB-F 503
BUSB-F 506
BUSB-F 508
BUSB-F 509
Business Policy (3 cr.)
P: Phase I, II, and III of M.B.A. (except
electives). This is the capstone course for
the M.B.A. program. An investigation of
the foundations of managerial decisionmaking
strategy. This emphasis is infused
with traditional administration theory
and contemporary organization theory.
Included are such critical factors as a
topology of policy decision, models of
various decisional processes, the basis of
its decisional power and its generation,
and international business ventures.
Management Accounting Concepts
(3 cr.)
P: Phase I and II of M.B.A.. The focus
of the course is on using accounting
information to help managers make more
informed decisions. To achieve this goal,
costs and their importance, along with
several decision-making tools are covered.
Decision-making tools covered include
activity-based-management, budgeting,
standard costing, variance analysis, costvolume-profit
analysis, performance
measurement and incentives, etc.
Management of International
Operations (3 cr.)
P: Phase I of M.B.A. or equivalent. The
particular environmental and managerial
problems of international business.
The course covers some theoretical
issues in economic development, direct
foreign investment, cultural differences,
and international trade. Managerial
topics include the impact of political,
economic, and sociocultural conditions
on the conduct of businesses abroad and
the necessary adaptations in corporate
strategy, marketing, production, finance,
and human resource management.
Management of Promotion (3 cr.)
P: Phase I of M.B.A. or equivalent and
BUSB-A 502. Examination of the basic
principles of the promotional mix/
Integrated Marketing Communication
(IMC). Topics considered include the
following: the choice of appropriate methods
to achieve desired promotional tasks;
promotional strategy; effective execution
of promotional programs; selection of
advertising media; determination of the
promotional appropriation; assessing
advertising/promotion effectiveness.
Buyer Behavior (3 cr.)
P: Phase I of M.B.A. or equivalent.
Advanced study of the behavior of buyers
of goods and services. Topics include the
BUSB- F 512
BUSB-F 514
BUSB-F 515
BUSB-F 517
BUSB-F 520
following: buyer needs and wants; buyer
decision making; market segmentation;
cultural, social, psychological, and
economic influences on behavior.
Advanced Administration Theory (3 cr.)
P: Phase I and II of M.B.A.. An investigation
of the political nature of organizations,
the sources of organizational authority,
the nature and motives of authority, and
the types of power and status.
Investment Management (3 cr.)
P: Phase I and II of M.B.A.. A blend of theory
and description, including consideration
of the capital markets and investment
instruments. Investment management
begins with an understanding of how
to invest and how to make investment
decisions. This course further exposes
students to the analytical techniques of
securities selection, examines the process
of forming their own portfolio by finding
suitable securities, and instructs them
how to manage this portfolio. Students
should learn to think analytically and
objectively in emulation of a professional
investment manager. Allocation of
investment capital and evaluation of the
performances of the investment portfolio
is part of the investment process that
students learn.
Marketing Analysis (3 cr.)
P: Phase I of M.B.A. or equivalent. A
study of the process by which research
of the marketplace results in improved
marketing decision making. Steps taken by
researchers from defining the management
problem to presenting results.
Financial Markets and Institutions
(3 cr.)
P: Phase I and II of M.B.A.. Study of the
aggregation and distribution of financial
resources. Includes analysis of the money
and capital markets, financial instruments
and securities, interest rate theory, and
the public and private institutions of our
financial system.
Seminar in Business (3 cr.)
P: Phase I and II of M.B.A.. Small seminar
courses designating specialized areas of
study such as: total quality management,
financial reporting, business ethics, directed
economic research projects, international
finance, sales management, accounting,
finance/tax strategy, and entrepreneurship.