Current version - Indiana University South Bend

943 SCHOOL OF BUSINESS AND ECONOMICS
Outside Minor in Marketing for
Non-Business Majors
Students pursuing a four-year degree in non-business
programs may combine formal study in marketing with
their stated major by concurrently completing an outside
minor in marketing. Students who elect this program
must notify their advisor and the School of Business and
Economics advisor before the end of their junior year.
Requirements (24 cr.)
(All courses are 3 credit hours, unless otherwise designated.)
Required Prerequisites
BUS-K 201 The Computer in Business
BUS-L 201 Legal Environment of Business
ECON-E 103 Introduction to Microeconomics
MATH-M 118 Finite Mathematics
Required Marketing Courses
BUS-M 301 Introduction to Management
Marketing
Select one of the following:
BUS-M 401 International Marketing
BUS-M 405 Consumer Behavior
BUS-M 415 Advertising and Promotion
Management
Select two of the following:
BUS-M 303 Marketing Research
BUS-M 418 Advertising Strategy
BUS-M 419 Retail Strategy
BUS-M 426 Sales Management
BUS-M 450 Marketing Strategy
Students must attain a minimum cumulative grade point
average of 2.0 (C) in all the above courses and not less
than a C in each course. Note that these courses may not
be taken by correspondence study.
Economics
Bachelor of Science in Economics
This 123 credit hour program is designed for the student
who desires to gain an appreciation for how the economic
system functions. The economics degree program provides
an excellent foundation for the student who intends to
work in business, government, or the nonprofit sector and
for the student who wants to pursue graduate-level training
in law, public administration, business administration, or
other professional areas. Students must attain a grade of
not less than a C in any of those courses marked with an
asterisk (*).
Campuswide General Education (33-39 cr.)
For a more detailed description of the IU South Bend
campuswide general-education requirements, including
lists of approved courses, see page 35-40 in this publication.
All courses certified as meeting the campuswide generaleducation
requirements are designated in the Schedule of
Classes.
Fundamental Literacies (32 cr.)
(All courses are 3 credit hours, unless otherwise designated.)
Writing (6 cr.)
ENG-W 131 Elementary Composition 1*
ENG-W 232 Introduction to Business Writing*
Critical Thinking (3 cr.)
Select one of the following:
PHIL-P 105 Thinking and Reasoning
PHIL-P 110 Introduction to Philosophy
PHIL-P 150 Elementary Logic
Other Critical Thinking course
Oral Communication (3 cr.)
SPCH-S 121 Public Speaking
Visual Literacy (3 cr.)
Select from approved course list, page 37
Quantitative Reasoning (13 cr.)
MATH-M 118 Finite Mathematics*
MATH-M 215 Calculus I (5 cr.)*
MATH-M 216 Calculus II (5 cr.)*
Information Literacy
COAS-Q 110 Introduction to Information
Literacy (1 cr.)
Computer Literacy (3 cr.)
BUS-K 201 The Computer in Business*
Recommend CSCI-A 106 Introduction to Computing/
CSCI-A 107 Advanced Microcomputing prior to BUS-K
201 for students with limited computer skills.
COMMON CORE COURSES (15 CR.)
Students must complete courses from each of the
following four areas, as designated in the Schedule of
Classes.
The Natural World (3 cr.)
Select N 190 from approved course list, page 38
Human Behavior and Social Institutions (6 cr.)
Select from approved course list, page 38
Select B 190 and B 399
Literary and Intellectual Traditions (3 cr.)
Select T 190 from approved course list, page 38
* Grade of C (C- does not count) or higher is required for each course.
1 May take ECON-S 103 Introduction to Microeconomics-Honors instead
2 May take ECON-S 104 Introduction to Macroeconomics-Honors instead