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City of Pickering Official Plan- Edition 6

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Community Image<br />

Community image is an important design matter<br />

warranting detailed policy consideration. Through<br />

effective community design, the <strong>City</strong> can foster an image<br />

<strong>of</strong> <strong>Pickering</strong> that recognizes the collective perceptions<br />

residents hold <strong>of</strong> the <strong>City</strong> and <strong>of</strong> their respective<br />

neighbourhoods.<br />

CITY POLICY<br />

Community Image<br />

13.2 <strong>City</strong> Council shall,<br />

(a) require that development at all scales<br />

creates, reinforces, and enhances<br />

distinctive neighbourhoods, nodes and<br />

corridors, and enhances the specific<br />

character <strong>of</strong> existing developments and<br />

neighbourhoods;<br />

(b) consider identifying at certain locations in<br />

the <strong>City</strong>, gateways and landmarks and<br />

require that these locations be maintained<br />

and enhanced through community design<br />

measures;<br />

(c) encourage the retention and<br />

enhancement <strong>of</strong> distinctive built and<br />

natural features within the rural area,<br />

such as historic buildings, settlement<br />

areas, ridges, valley and stream corridors,<br />

and woodlots that contribute to the<br />

image <strong>of</strong> the rural area;<br />

(d) encourage the siting <strong>of</strong> buildings <strong>of</strong><br />

significant form and use (such as<br />

churches, fire halls and schools) at<br />

important locations within the <strong>City</strong> to<br />

enhance their visual status and to<br />

contribute to <strong>Pickering</strong>’s image; and<br />

(e) provide an appropriate image for<br />

<strong>Pickering</strong>’s Downtown Core through the<br />

distinctive form <strong>of</strong> the Civic Complex,<br />

the Esplanade Park and other key<br />

municipal symbols.<br />

PICKERING OFFICIAL PLAN EDITION 6: Chapter Thirteen -- Detailed Design Considerations 266

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