City of Pickering Official Plan- Edition 6

Signage
Good community design also requires attention to signage.
Signs for all types of development should contribute to the
visual attractiveness of both the development and the
surrounding area.
CITY POLICY
Signage
poor
better
Signage can be used to
emphasize design features of a
building, presenting a pleasing
arrangement.
13.15 City Council shall,
(a) encourage the design of signs to be used
to add colour and enhance the appeal of
developments, business establishments
and others, in order to contribute to the
overall visual quality of the built
environment;
(b) encourage the use of an appropriate
variety of signage types, such as fascia
signs, canopies and awnings, projecting
signs, ground signs, and directory signs,
which complement building designs
rather than dominate them;
(c) encourage non-business related signs,
such as directional signs, public
information kiosks, and general
identification signs, to be accommodated
in the design of buildings that are
adjacent to, and incorporate, public or
publicly-accessible spaces; and
(d) prohibit the use of portable signs except
under specific circumstances and by
permit only.
Free standing and portable signs with too much
information are confusing and clutter the appearance of
the streetscape.
PICKERING OFFICIAL PLAN EDITION 6: Chapter Thirteen -- Detailed Design Considerations 280