strategic-management

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98 HAMID KAZEROONY EXHIBIT 8 Top 25 Internet Properties—continued Top 25 Internet Properties † Unique Visitors (000) % Reach * 18. Craigslist Inc. 31,870 16.8 19. Wal-Mart 30,398 16.0 20. Superpages.com network 30,155 15.9 21. Disney Online 30,012 15.8 22. Adobe sites 29,378 15.5 23. Time Warner (excluding AOL) 29,250 15.4 24. Gorilla Nation 29,216 15.4 25. Verizon Communications Corp. 28,266 14.9 Data for June 2008: United States only † Home, work, and university usage. * The percentage of Web-active individuals who visited a site at least once during the month (per comScore). Source: S & P Market Insight, 2008. References http://yhoo.client.shareholder.com/press http://world.yahoo.com/ca http://yhoo.client.shareholder.com/secfiling.cfm?filingID=1193125-09-41172 http://online.wsj.com/article/BT-CO-20090310-712818.html?mod=crnews http://docs.yahoo.com/info/misc/history.html http://www.thestreet.com http://eon.businesswire.com http://searchenginewatch.com Yahoo! 10-K filing with SEC Google 10-K filing with SEC S & P: Industry Surveys, Computers: Consumer Services & the Internet, Internet Software & Services Analyst Scott H. Kessler, Internet Software & Services Analyst September 25, 2008
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Editorial Director: Sally Yagan Edi
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To Joy, Forest, Byron, and Meredith
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x CONTENTS Industry Analysis: The E
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xii CONTENTS Part 4 Strategy Evalua
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xiv CONTENTS Cases HOSPITALITY/ENTE
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xviii PREFACE issues and concerns.
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xx PREFACE current strategic-manage
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xxiv ACKNOWLEDGMENTS with overly ag
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xxviii CASE COMPANY INFORMATION MAT
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xxx CASE COMPANY INFORMATION MATRIX
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PART 1 Overview of Strategic Manage
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4 PART 1 • OVERVIEW OF STRATEGIC
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PART 2 Strategy Formulation CHAPTER
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42 PART 2 • STRATEGY FORMULATION
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CHAPTER 3 The External Assessment C
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CHAPTER 4 The Internal Assessment C
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CHAPTER 5 Strategies in Action CHAP
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CHAPTER 6 Strategy Analysis and Cho
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PART 3 Strategy Implementation CHAP
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212 PART 3 • STRATEGY IMPLEMENTAT
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CHAPTER 8 Implementing Strategies:
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PART 4 Strategy Evaluation CHAPTER
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286 PART 4 • STRATEGY EVALUATION
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PART 5 Key Strategic-Management Top
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310 PART 5 • KEY STRATEGIC-MANAGE
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CHAPTER 11 Global/International Iss
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PART 6 Strategic-Management Case An
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348 PART 6 • STRATEGIC-MANAGEMENT
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360 INDEX Finkelstein, Sydney, 167
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362 INDEX Thai, Kim, 167, 280 Thomp
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364 INDEX E Economic forces, 63, 33
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366 INDEX Q OSPM, 192-196 Quality (
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2 MERNOUSH BANTON Disney Consumer P
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4 MERNOUSH BANTON EXHIBIT 3 Consoli
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6 MERNOUSH BANTON Entertainment Ser
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8 MERNOUSH BANTON EXHIBIT 9 Disney
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10 MERNOUSH BANTON EXHIBIT 11 Disne
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12 MERNOUSH BANTON The second large
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2 Merryland Amusement Park — 2009
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16 GREGORY STONE place for area fam
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18 GREGORY STONE EXHIBIT 4 Missouri
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20 GREGORY STONE Tony explored opti
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22 GREGORY STONE EXHIBIT 5 2008 Gen
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24 GREGORY STONE EXHIBIT 6 2008 Kan
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3 JetBlue Airways Corporation — 2
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28 MERNOUSH BANTON hub (Terminal 5
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30 MERNOUSH BANTON EXHIBIT 3 JetBlu
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32 MERNOUSH BANTON expenses rose 8.
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34 MERNOUSH BANTON EXHIBIT 7 Airlin
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36 MERNOUSH BANTON EXHIBIT 12 Airli
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38 CHARLES M. BYLES as a safe airli
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40 CHARLES M. BYLES in a number of
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42 CHARLES M. BYLES EXHIBIT 4 AirTr
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44 CHARLES M. BYLES EXHIBIT 6 Balan
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46 CHARLES M. BYLES shows that labo
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48 CHARLES M. BYLES EXHIBIT 12 JetB
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5 Family Dollar Stores, Inc. — 20
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52 JOSEPH W. LEONARD EXHIBIT 2 Fami
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54 JOSEPH W. LEONARD To support its
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56 JOSEPH W. LEONARD Beyond the fou
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58 JOSEPH W. LEONARD EXHIBIT 8 Fami
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60 AMIT J. SHAH AND MICHAEL L. MONA
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Page 950: 72 AMIT J. SHAH AND MICHAEL L. MONA
Page 954: 74 JAMES L. HARBIN AND PATRICIA HUM
Page 974: 84 ROCHELLE R. BRUNSON AND MARLENE
Page 990: 92 HAMID KAZEROONY The Web site sta
Page 994: 94 HAMID KAZEROONY EXHIBIT 2 Consol
Page 998: 96 HAMID KAZEROONY EXHIBIT 6 Search
Page 1004: 10 eBay Inc. — 2009 Lori Radulovi
Page 1008: By 2009, eBay has attained customiz
Page 1012: Bill Me Later, acquired by eBay Inc
Page 1016: to gains sales by referring custome
Page 1020: EXHIBIT 3 eBay Consolidated Income
Page 1024: EXHIBIT 6 eBay Supplemental Operati
Page 1028: 11 Wells Fargo Corporation — 2009
Page 1032: EXHIBIT 2 Wells Fargo/Wachovia U.S.
Page 1036: EXHIBIT 3 Wells Fargo’s Income St
Page 1040: EXHIBIT 5 Wells Fargo—Business Se
Page 1044: EXHIBIT 7 Wells Fargo versus Rivals
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contain a doughnut-making productio
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Mission and Vision The current comp
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All stores are required to have a s
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13 Starbucks Corporation — 2009 S
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Our Coffee It has always been, and
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EXHIBIT 3 Starbucks’ Balance Shee
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EXHIBIT 4 Segment Financial Data Se
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Conclusion Starbucks continues to b
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EXHIBIT 1 USPS Summary Financial Da
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EXHIBIT 2 USPS Operating Expenses (
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CASE 14 • THE UNITED STATES POSTA
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EXHIBIT 10 USPS Vehicle Inventory (
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EXHIBIT 13 USPS Operating Statistic
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EXHIBIT 13 USPS Operating Statistic
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EXHIBIT 1 Amtrak Route Map SEATTLE
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CASE 15 • NATIONAL RAILROAD PASSE
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CASE 16 • GOODWILL OF SAN FRANCIS
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EXHIBIT 6 Goodwill Revenue Growth R
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wooden shed with the words “Harle
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notes, due in 2014. The money will
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84 percent, 80 percent, and 79 perc
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EXHIBIT 4 Income Statements (2006-2
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net income were down 2.3 percent an
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EXHIBIT 1 Ford Motor Company Corpor
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Motorcraft Ford purchased Electric
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carrying over $1 billion in goodwil
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In late 2009, Ford added shifts at
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the largest food company in the Uni
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way of creating some interactivity
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At year-end 2009, the company had s
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Prior to 2006, ConAgra was a holdin
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process, and Hershey extensively re
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EXHIBIT 2 The Hershey Company Conso
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acquisitions and joint ventures wit
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Cadbury Cadbury, formerly known as
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21 Johnson & Johnson — 2009 Shary
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EXHIBIT 2 J&J’s Mission Statement
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EXHIBIT 4 J&J Facilities Pharmaceut
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EXHIBIT 5 Large Competitors to J&J
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Even the largest pharmaceutical com
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EXHIBIT 8 J&J Balance Sheets 2006-2
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James Preston, the CEO of Avon, fou
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In their new promotions, the Avon l
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EXHIBIT 5 Avon’s Balance Sheets (
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EXHIBIT 7 Avon’s Executive Team A
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ut he also proved he knew how to ma
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Internal Factors Business Structure
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EXHIBIT 3 Molson Coors Consolidated
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The market for the target customer
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Another factor has been the current
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cost about $14 a case, or $5 less t
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Bradham followed the example of Coc
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EXHIBIT 2 PepsiCo 2008 Income State
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EXHIBIT 6 World Demand for the Nona
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EXHIBIT 7 World Chip Market In mill
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Coca-Cola will continue to concentr
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25 Pfizer, Inc. — 2009 Vijaya Nar
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EXHIBIT 1 Revenues by Key Products
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Pfizer’s consolidated Balance She
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EXHIBIT 7 Overview of Direct Compet
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number should reach $265 billion in
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EXHIBIT 1 Merck’s Recent Acquisit
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EXHIBIT 3 Merck’s Sales by Produc
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Industry Issues, Facts, and Figures
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prescriptions. Because the price of
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27 Nike, Inc. — 2010 1 Randy Harr
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The company has set a strategic goa
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EXHIBIT 5 Nike’s Income Before Ta
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Nike Customers and Price Points Bec
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Competition Competition in the athl
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eliminate quotas and tariff barrier
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The company acquired FrogTrader to
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CASE 28 • CALLAWAY GOLF COMPANY
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Pacific PTY Ltd., Callaway Golf (Sh
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3.5 percent for the first quarter o
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public and private golf clubs are e
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Standard Oil and created Standard o
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EXHIBIT 3 Statement of Income (mill
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Marketing Marketing in an energy co
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company in the world in 2007. The 2
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