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“Notable Quotes”<br />

"Strategic <strong>management</strong> is not a box of tricks or a bundle<br />

of techniques. It is analytical thinking and commitment<br />

of resources to action. But quantification alone is not<br />

planning. Some of the most important issues in <strong>strategic</strong><br />

<strong>management</strong> cannot be quantified at all."<br />

—Peter Drucker<br />

"Objectives are not commands; they are commitments.<br />

They do not determine the future; they are the means<br />

to mobilize resources and energies of an organization<br />

for the making of the future."<br />

—Peter Drucker<br />

"Life is full of lousy options."<br />

Assurance of<br />

Learning Exercise 6F<br />

The Mach Test<br />

—General P. X. Kelley<br />

Assurance of<br />

Learning Exercise 6G<br />

Developing a BCG Matrix<br />

for My University<br />

"When a crisis forces choosing among alternatives, most<br />

people will choose the worst possible one."<br />

—Rudin’s Law<br />

"Strategy isn’t something you can nail together in<br />

slapdash fashion by sitting around a conference table."<br />

—Terry Haller<br />

"Planning is often doomed before it ever starts, either<br />

because too much is expected of it or because not<br />

enough is put into it."<br />

—T. J. Cartwright<br />

"Whether it’s broke or not, fix it—make it better. Not just<br />

products, but the whole company if necessary."<br />

—Bill Saporito<br />

Assurance of<br />

Learning Exercise 6H<br />

The Role of Boards of<br />

Directors<br />

Assurance of<br />

Learning Exercise 6I<br />

Locating Companies in<br />

a Grand Strategy Matrix

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