strategic-management

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128 JOHN BURBRIDGE AND COLEMAN RICH Krispy Kreme Form 10-K for the fiscal year ended February 1, 2009. Winston-Salem, NC: Krispy Kreme. “Krispy Kreme to Open Stores in China.” The Business Journal of the Greater Triad Area (October 9, 2008). O’Daniel, A. “Big Holes to Fill: A Q&A with Krispy Kreme’s Jim Morgan.” The Business Journal of the Greater Triad Area (January 30–February 5, 2009): 9. O’Sullivan, K. “Kremed! The Rise and Fall of Krispy Kreme Is a Cautionary Tale of Ambition, Greed, and Inexperience.” CFO Magazine (June 1, 2005). Reuters. “UPDATE 1—“Krispy Kreme May Open 160 Int’l Stores in 2010, Beyond.” (April 17, 2009). Shepherd, L. “Krispy Kreme Hopes to Heat Up Sales with Ice Cream.” USA Today (September 21, 2008). Starbucks Corporation, Company Profile. Datamonitor. Reproduced in Business Source Premier EBSCOhost, Belk Library. Elon, NC: Elon University, 2009.
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Editorial Director: Sally Yagan Edi
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To Joy, Forest, Byron, and Meredith
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x CONTENTS Industry Analysis: The E
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xii CONTENTS Part 4 Strategy Evalua
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xiv CONTENTS Cases HOSPITALITY/ENTE
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xviii PREFACE issues and concerns.
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xx PREFACE current strategic-manage
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xxiv ACKNOWLEDGMENTS with overly ag
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xxviii CASE COMPANY INFORMATION MAT
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xxx CASE COMPANY INFORMATION MATRIX
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PART 1 Overview of Strategic Manage
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4 PART 1 • OVERVIEW OF STRATEGIC
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PART 2 Strategy Formulation CHAPTER
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42 PART 2 • STRATEGY FORMULATION
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CHAPTER 3 The External Assessment C
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CHAPTER 4 The Internal Assessment C
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CHAPTER 5 Strategies in Action CHAP
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CHAPTER 6 Strategy Analysis and Cho
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PART 3 Strategy Implementation CHAP
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212 PART 3 • STRATEGY IMPLEMENTAT
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CHAPTER 8 Implementing Strategies:
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PART 4 Strategy Evaluation CHAPTER
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286 PART 4 • STRATEGY EVALUATION
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PART 5 Key Strategic-Management Top
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310 PART 5 • KEY STRATEGIC-MANAGE
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CHAPTER 11 Global/International Iss
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PART 6 Strategic-Management Case An
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348 PART 6 • STRATEGIC-MANAGEMENT
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360 INDEX Finkelstein, Sydney, 167
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362 INDEX Thai, Kim, 167, 280 Thomp
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364 INDEX E Economic forces, 63, 33
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366 INDEX Q OSPM, 192-196 Quality (
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2 MERNOUSH BANTON Disney Consumer P
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4 MERNOUSH BANTON EXHIBIT 3 Consoli
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6 MERNOUSH BANTON Entertainment Ser
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8 MERNOUSH BANTON EXHIBIT 9 Disney
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10 MERNOUSH BANTON EXHIBIT 11 Disne
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12 MERNOUSH BANTON The second large
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2 Merryland Amusement Park — 2009
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16 GREGORY STONE place for area fam
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18 GREGORY STONE EXHIBIT 4 Missouri
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20 GREGORY STONE Tony explored opti
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22 GREGORY STONE EXHIBIT 5 2008 Gen
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24 GREGORY STONE EXHIBIT 6 2008 Kan
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3 JetBlue Airways Corporation — 2
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28 MERNOUSH BANTON hub (Terminal 5
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30 MERNOUSH BANTON EXHIBIT 3 JetBlu
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32 MERNOUSH BANTON expenses rose 8.
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34 MERNOUSH BANTON EXHIBIT 7 Airlin
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36 MERNOUSH BANTON EXHIBIT 12 Airli
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38 CHARLES M. BYLES as a safe airli
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40 CHARLES M. BYLES in a number of
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42 CHARLES M. BYLES EXHIBIT 4 AirTr
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44 CHARLES M. BYLES EXHIBIT 6 Balan
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46 CHARLES M. BYLES shows that labo
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48 CHARLES M. BYLES EXHIBIT 12 JetB
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5 Family Dollar Stores, Inc. — 20
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52 JOSEPH W. LEONARD EXHIBIT 2 Fami
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54 JOSEPH W. LEONARD To support its
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56 JOSEPH W. LEONARD Beyond the fou
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58 JOSEPH W. LEONARD EXHIBIT 8 Fami
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60 AMIT J. SHAH AND MICHAEL L. MONA
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74 JAMES L. HARBIN AND PATRICIA HUM
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84 ROCHELLE R. BRUNSON AND MARLENE
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92 HAMID KAZEROONY The Web site sta
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94 HAMID KAZEROONY EXHIBIT 2 Consol
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96 HAMID KAZEROONY EXHIBIT 6 Search
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98 HAMID KAZEROONY EXHIBIT 8 Top 25
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100 LORI RADULOVICH EBay Inc. encom
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Page 1014: 104 LORI RADULOVICH The success of
Page 1018: 106 LORI RADULOVICH ruled that eBay
Page 1022: 108 LORI RADULOVICH EXHIBIT 4 eBay
Page 1026: 110 LORI RADULOVICH EXHIBIT 7 eBay
Page 1030: 112 DONALD L. CROOKS, ROBERT S. GOO
Page 1046: 12 Krispy Kreme Doughnuts (KKD) —
Page 1050: 122 JOHN BURBRIDGE AND COLEMAN RICH
Page 1064: 13 Starbucks Corporation — 2009 S
Page 1068: Our Coffee It has always been, and
Page 1072: EXHIBIT 3 Starbucks’ Balance Shee
Page 1076: EXHIBIT 4 Segment Financial Data Se
Page 1080: Conclusion Starbucks continues to b
Page 1084: EXHIBIT 1 USPS Summary Financial Da
Page 1088: EXHIBIT 2 USPS Operating Expenses (
Page 1092: CASE 14 • THE UNITED STATES POSTA
Page 1096: EXHIBIT 10 USPS Vehicle Inventory (
Page 1100: EXHIBIT 13 USPS Operating Statistic
Page 1104: EXHIBIT 13 USPS Operating Statistic
Page 1108: EXHIBIT 1 Amtrak Route Map SEATTLE
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CASE 15 • NATIONAL RAILROAD PASSE
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CASE 16 • GOODWILL OF SAN FRANCIS
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EXHIBIT 6 Goodwill Revenue Growth R
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wooden shed with the words “Harle
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notes, due in 2014. The money will
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84 percent, 80 percent, and 79 perc
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EXHIBIT 4 Income Statements (2006-2
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net income were down 2.3 percent an
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EXHIBIT 1 Ford Motor Company Corpor
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Motorcraft Ford purchased Electric
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carrying over $1 billion in goodwil
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In late 2009, Ford added shifts at
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the largest food company in the Uni
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way of creating some interactivity
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At year-end 2009, the company had s
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Prior to 2006, ConAgra was a holdin
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process, and Hershey extensively re
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EXHIBIT 2 The Hershey Company Conso
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acquisitions and joint ventures wit
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Cadbury Cadbury, formerly known as
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21 Johnson & Johnson — 2009 Shary
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EXHIBIT 2 J&J’s Mission Statement
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EXHIBIT 4 J&J Facilities Pharmaceut
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EXHIBIT 5 Large Competitors to J&J
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Even the largest pharmaceutical com
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EXHIBIT 8 J&J Balance Sheets 2006-2
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James Preston, the CEO of Avon, fou
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In their new promotions, the Avon l
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EXHIBIT 5 Avon’s Balance Sheets (
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EXHIBIT 7 Avon’s Executive Team A
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ut he also proved he knew how to ma
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Internal Factors Business Structure
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EXHIBIT 3 Molson Coors Consolidated
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The market for the target customer
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Another factor has been the current
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cost about $14 a case, or $5 less t
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Bradham followed the example of Coc
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EXHIBIT 2 PepsiCo 2008 Income State
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EXHIBIT 6 World Demand for the Nona
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EXHIBIT 7 World Chip Market In mill
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Coca-Cola will continue to concentr
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25 Pfizer, Inc. — 2009 Vijaya Nar
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EXHIBIT 1 Revenues by Key Products
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Pfizer’s consolidated Balance She
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EXHIBIT 7 Overview of Direct Compet
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number should reach $265 billion in
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EXHIBIT 1 Merck’s Recent Acquisit
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EXHIBIT 3 Merck’s Sales by Produc
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Industry Issues, Facts, and Figures
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prescriptions. Because the price of
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27 Nike, Inc. — 2010 1 Randy Harr
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The company has set a strategic goa
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EXHIBIT 5 Nike’s Income Before Ta
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Nike Customers and Price Points Bec
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Competition Competition in the athl
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eliminate quotas and tariff barrier
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The company acquired FrogTrader to
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CASE 28 • CALLAWAY GOLF COMPANY
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Pacific PTY Ltd., Callaway Golf (Sh
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3.5 percent for the first quarter o
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public and private golf clubs are e
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Standard Oil and created Standard o
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EXHIBIT 3 Statement of Income (mill
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Marketing Marketing in an energy co
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company in the world in 2007. The 2
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