strategic-management

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200 ANNE WALSH AND ELLEN MANSFIELD sugarcane harvest is suffering from too much rain. And Brazil, which produces nearly half of the world’s sugar, has been converting up to half of its supplies into ethanol instead of refined sugar. Prepare a three-year <strong>strategic</strong> plan for Hershey Company. References www.thehersheycompany.com www.lexis-nexis.com www.globalbusinessinsight.com/marketline www.netadvantage.standardandpoors.com www.reuters.com www.finance.yahoo.com
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Editorial Director: Sally Yagan Edi
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To Joy, Forest, Byron, and Meredith
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x CONTENTS Industry Analysis: The E
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xii CONTENTS Part 4 Strategy Evalua
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xiv CONTENTS Cases HOSPITALITY/ENTE
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xviii PREFACE issues and concerns.
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xx PREFACE current strategic-manage
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xxiv ACKNOWLEDGMENTS with overly ag
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xxviii CASE COMPANY INFORMATION MAT
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xxx CASE COMPANY INFORMATION MATRIX
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PART 1 Overview of Strategic Manage
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4 PART 1 • OVERVIEW OF STRATEGIC
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PART 2 Strategy Formulation CHAPTER
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42 PART 2 • STRATEGY FORMULATION
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CHAPTER 3 The External Assessment C
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CHAPTER 4 The Internal Assessment C
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CHAPTER 5 Strategies in Action CHAP
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CHAPTER 6 Strategy Analysis and Cho
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PART 3 Strategy Implementation CHAP
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212 PART 3 • STRATEGY IMPLEMENTAT
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CHAPTER 8 Implementing Strategies:
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PART 4 Strategy Evaluation CHAPTER
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286 PART 4 • STRATEGY EVALUATION
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PART 5 Key Strategic-Management Top
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310 PART 5 • KEY STRATEGIC-MANAGE
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CHAPTER 11 Global/International Iss
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PART 6 Strategic-Management Case An
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348 PART 6 • STRATEGIC-MANAGEMENT
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360 INDEX Finkelstein, Sydney, 167
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362 INDEX Thai, Kim, 167, 280 Thomp
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364 INDEX E Economic forces, 63, 33
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366 INDEX Q OSPM, 192-196 Quality (
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2 MERNOUSH BANTON Disney Consumer P
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4 MERNOUSH BANTON EXHIBIT 3 Consoli
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6 MERNOUSH BANTON Entertainment Ser
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8 MERNOUSH BANTON EXHIBIT 9 Disney
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10 MERNOUSH BANTON EXHIBIT 11 Disne
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12 MERNOUSH BANTON The second large
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2 Merryland Amusement Park — 2009
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16 GREGORY STONE place for area fam
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18 GREGORY STONE EXHIBIT 4 Missouri
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20 GREGORY STONE Tony explored opti
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22 GREGORY STONE EXHIBIT 5 2008 Gen
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24 GREGORY STONE EXHIBIT 6 2008 Kan
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3 JetBlue Airways Corporation — 2
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28 MERNOUSH BANTON hub (Terminal 5
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30 MERNOUSH BANTON EXHIBIT 3 JetBlu
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32 MERNOUSH BANTON expenses rose 8.
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34 MERNOUSH BANTON EXHIBIT 7 Airlin
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36 MERNOUSH BANTON EXHIBIT 12 Airli
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38 CHARLES M. BYLES as a safe airli
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40 CHARLES M. BYLES in a number of
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42 CHARLES M. BYLES EXHIBIT 4 AirTr
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44 CHARLES M. BYLES EXHIBIT 6 Balan
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46 CHARLES M. BYLES shows that labo
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48 CHARLES M. BYLES EXHIBIT 12 JetB
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5 Family Dollar Stores, Inc. — 20
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52 JOSEPH W. LEONARD EXHIBIT 2 Fami
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54 JOSEPH W. LEONARD To support its
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56 JOSEPH W. LEONARD Beyond the fou
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58 JOSEPH W. LEONARD EXHIBIT 8 Fami
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60 AMIT J. SHAH AND MICHAEL L. MONA
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74 JAMES L. HARBIN AND PATRICIA HUM
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84 ROCHELLE R. BRUNSON AND MARLENE
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92 HAMID KAZEROONY The Web site sta
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94 HAMID KAZEROONY EXHIBIT 2 Consol
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96 HAMID KAZEROONY EXHIBIT 6 Search
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98 HAMID KAZEROONY EXHIBIT 8 Top 25
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100 LORI RADULOVICH EBay Inc. encom
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102 LORI RADULOVICH A Trusted Onlin
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104 LORI RADULOVICH The success of
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106 LORI RADULOVICH ruled that eBay
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108 LORI RADULOVICH EXHIBIT 4 eBay
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110 LORI RADULOVICH EXHIBIT 7 eBay
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112 DONALD L. CROOKS, ROBERT S. GOO
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12 Krispy Kreme Doughnuts (KKD) —
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122 JOHN BURBRIDGE AND COLEMAN RICH
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130 SHARYNN TOMLIN 30,000 worldwide
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132 SHARYNN TOMLIN EXHIBIT 2 Starbu
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134 SHARYNN TOMLIN For the second q
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136 SHARYNN TOMLIN Albertson’s, R
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14 The United States Postal Service
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140 FRED AND FOREST DAVID spanned t
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142 FRED AND FOREST DAVID EXHIBIT 4
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144 FRED AND FOREST DAVID package d
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15 National Railroad Passenger Corp
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152 KRISTOPHER J. BLANCHARD Company
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154 KRISTOPHER J. BLANCHARD EXHIBIT
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156 KRISTOPHER J. BLANCHARD EXHIBIT
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16 Goodwill of San Francisco, San M
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160 MARY E. VRADELIS operations, it
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162 MARY E. VRADELIS EXHIBIT 3 Good
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164 MARY E. VRADELIS EXHIBIT 5 Fina
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17 Harley-Davidson, Inc. — 2009 C
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168 CAROL POPE AND JOANNE MACK EXHI
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170 CAROL POPE AND JOANNE MACK EXHI
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172 CAROL POPE AND JOANNE MACK whic
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Page 1158: 18 Ford Motor Company — 2009 Alen
Page 1162: 178 ALEN BADAL Company Brands Ford
Page 1166: 180 ALEN BADAL EXHIBIT 6 Ford’s B
Page 1170: 182 ALEN BADAL Toyota operates in t
Page 1174: 19 Kraft Foods Inc. — 2009 Kristo
Page 1178: 186 KRISTOPHER J. BLANCHARD EXHIBIT
Page 1182: 188 KRISTOPHER J. BLANCHARD EXHIBIT
Page 1186: 190 KRISTOPHER J. BLANCHARD Custome
Page 1190: 20 Hershey Company — 2009 Anne Wa
Page 1194: 194 ANNE WALSH AND ELLEN MANSFIELD
Page 1208: 21 Johnson & Johnson — 2009 Shary
Page 1212: EXHIBIT 2 J&J’s Mission Statement
Page 1216: EXHIBIT 4 J&J Facilities Pharmaceut
Page 1220: EXHIBIT 5 Large Competitors to J&J
Page 1224: Even the largest pharmaceutical com
Page 1228: EXHIBIT 8 J&J Balance Sheets 2006-2
Page 1232: James Preston, the CEO of Avon, fou
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Page 1240: EXHIBIT 5 Avon’s Balance Sheets (
Page 1244: EXHIBIT 7 Avon’s Executive Team A
Page 1248: ut he also proved he knew how to ma
Page 1252: Internal Factors Business Structure
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EXHIBIT 3 Molson Coors Consolidated
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The market for the target customer
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Another factor has been the current
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cost about $14 a case, or $5 less t
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Bradham followed the example of Coc
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EXHIBIT 2 PepsiCo 2008 Income State
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EXHIBIT 6 World Demand for the Nona
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EXHIBIT 7 World Chip Market In mill
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Coca-Cola will continue to concentr
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25 Pfizer, Inc. — 2009 Vijaya Nar
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EXHIBIT 1 Revenues by Key Products
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Pfizer’s consolidated Balance She
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EXHIBIT 7 Overview of Direct Compet
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number should reach $265 billion in
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EXHIBIT 1 Merck’s Recent Acquisit
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EXHIBIT 3 Merck’s Sales by Produc
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Industry Issues, Facts, and Figures
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prescriptions. Because the price of
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27 Nike, Inc. — 2010 1 Randy Harr
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The company has set a strategic goa
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EXHIBIT 5 Nike’s Income Before Ta
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Nike Customers and Price Points Bec
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Competition Competition in the athl
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eliminate quotas and tariff barrier
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The company acquired FrogTrader to
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CASE 28 • CALLAWAY GOLF COMPANY
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Pacific PTY Ltd., Callaway Golf (Sh
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3.5 percent for the first quarter o
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public and private golf clubs are e
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Standard Oil and created Standard o
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EXHIBIT 3 Statement of Income (mill
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Marketing Marketing in an energy co
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company in the world in 2007. The 2
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