strategic-management

152 KRISTOPHER J. BLANCHARD
Company Mission and Ethics Statement
The mission of Amtrak is to “provide efficient and effective intercity passenger rail mobility
consisting of high quality service that is trip-time competitive with other intercity travel
options, and provide additional or complementary intercity transportation service to ensure
mobility in times of national disaster or other instances where other travel options are not
adequately available.” 3 As Amtrak works to implement this vision, it has adopted the
following goals and objectives:
• Increase ridership
• Increase revenue through increased ridership and improved revenue management
• Contain cost growth through productivity and efficiency improvements
• Improve financial transparency
• Provide a safe and secure environment for passengers and employees
• Improve management of human capital
• Improve environmental stewardship
Amtrak is committed to pursuing these goals and objectives in a highly ethical manner. To
ensure that all employees conduct themselves in a highly ethical manner, the following
code of ethics have been adopted:
• You are personally responsible for your own conduct in complying with all provisions
of the Code of Ethics and for promptly reporting known or suspected violations
of this Code of Ethics or Amtrak policies to your supervisor, manager or the Amtrak
Ethics and Compliance Hotline (1-866-908-7231);
• If you are a supervisor or manager, you are responsible and accountable for ensuring
that your employees understand and comply with this Ethics Policy;
• No one in this Company has the authority or right to order, request or even influence
you to violate this Code of Ethics or the law;
• You will not be excused for violating the Code of Ethics for any reason, even at the
request of another person, including your supervisors, managers or Company
officers;
• Any attempt by any person to have another violate the Code of Ethics, whether
successful or not, is itself a violation and may be a violation of the law;
• Any retaliation or threat of retaliation against any person for refusing to violate the
Code of Ethics or for reporting in good faith a violation or suspected violation of the
Code of Ethics is itself a violation and may be a violation of the law;
• Every reported violation of the Code of Ethics will be investigated, and every
actual violation will constitute a basis for disciplinary action involving the person
violating the Code of Ethics and may result in civil or criminal action against that
person; and
• Any employee who acts contrary to the Code of Ethics, or who knowingly gives a
false report regarding a violation of the Code of Ethics, may be subject to disciplinary
action, up to and including termination of employment.
Operations
Amtrak earns revenues from the following business activities:
Ticket and Food & Beverage Revenue—Amtrak’s FY2009 ridership
(29.9 million trips), ticket, and food and beverage revenue targets were projected
to continue to benefit from the trends that propelled the ridership and revenue
growth of FY2008. This budget, first reviewed by Amtrak’s board of directors
in July 2008, did not predict the uncertainty of the near-term outlook for travel
due to the country’s current economic crisis or the extreme volatility of gasoline
prices.
State-Supported Revenue—The State-Supported Train business segment includes
funding by the states to Amtrak for providing rail passenger services through
contractual agreements. It includes intrastate and interstate train services with
service origination in the contracted state. Amtrak is planning to partner with