strategic-management

“AirTran Airways Launches Buy-On-Board Food with Sky Bites (SM),” AirTran Press
Release, February 11, 2009, http://pressroom.airtran.com/phoenix.zhtml?
c=201565&p=irol-newsArticle_print&ID=1255586&highlight.
AirTran Airways 2008 Annual Report, http://investor.airtran.com/
phoenix.zhtml?c=64267&p=irol-reportsAnnual.
“AirTran CEO received $1.5M in 2008 compensation,” Yahoo! Finance (AP), April 3,
2009, http://finance.yahoo.com/news/AirTran-CEO-received-15M-in-apf-
14843920.html.
“AirTran pilots vote to join largest union,” Yahoo! Finance (AP), April 10, 2009,
http://finance.yahoo.com/news/AirTran-pilots-vote-to-join-apf-14902119.html?.v=1.
“Average Fleet Age for Selected Carriers,” AirSafe.com, April 26, 2009, http://www.
airsafe.com/events/airlines/fleetage.htm.
“Awards and recognition,” AirTran Web site, April 11, 2009, http://www.airtranairways.
com/about-us/awards.aspx
Bowen, Brent D., and Dean E. Headley. 2009 Airline Quality Rating, April 2009,
http://www.aqr.aero/aqrreports/2009aqr.pdf.
Gardner, Amy, and Spencer S. Hsu. “Airline Apologizes for Booting 9 Muslims,”
Washington Post, January 3, 2009, http://www.washingtonpost.com/wp-dyn/
content/story/2009/01/02/ST2009010201697.html.
“Grim Prospects—Deep Recession, Bigger Losses,” IATA Press Releases, March 24,
2009, http://www.iata.org/pressroom/pr/2009-03-24-01.htm.
McCartney, Scott. “Airfare Quotes That Lay Bare Hidden Fees,” Wall Street Journal,
March 10, 2009, http://online.wsj.com/article/SB123664662318478683.html.
McCartney, Scott. “The Next Airline Fee: Buying Tickets,” Wall Street Journal, March 3,
2008, http://online.wsj.com/article/SB123604492886515417.html.
Mission statement,” AirTran Web site, March 12, 2009, http://www.airtran.com/Jobs/
mission_statement.aspx/
Prada, Paulo, and Susan Carey. “Airlines Plan Further Reductions in Flights, Staff,”
Wall Street Journal, http://online.wsj.com/article/SB123672652139988491.html.
CASE 4 • AIRTRAN AIRWAYS, INC. — 2009 49