strategic-management

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Brief Contents Preface xvii Acknowledgments xxiii About the Author xxvii Part 1 Overview of Strategic Management 2 Chapter 1 The Nature of Strategic Management 2 THE COHESION CASE: MCDONALD’S — 2009 27 Part 2 Strategy Formulation 40 Chapter 2 The Business Vision and Mission 40 Chapter 3 The External Assessment 58 Chapter 4 The Internal Assessment 90 Chapter 5 Strategies in Action 130 Chapter 6 Strategy Analysis and Choice 172 Part 3 Strategy Implementation 210 Chapter 7 Implementing Strategies: Management and Operations Issues 210 Chapter 8 Implementing Strategies: Marketing, Finance/ Accounting, R&D, and MIS Issues 250 Part 4 Strategy Evaluation 284 Chapter 9 Strategy Review, Evaluation, and Control 284 Part 5 Key Strategic-Management Topics 308 Chapter 10 Business Ethics/Social Responsibility/ Environmental Sustainability 308 Chapter 11 Global/International Issues 328 Part 6 Strategic-Management Case Analysis 346 How to Prepare and Present a Case Analysis 346 Name Index 359 Subject Index 363 vii
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Page 20: Contents Preface xvii Acknowledgmen
Page 24: A Comprehensive Strategy-Formulatio
Page 28: STEPS IN PRESENTING AN ORAL CASE AN
Page 32: HEALTH CARE 25. Pfizer, Inc. — 20
Page 36: Preface Why the Need for This New E
Page 40: • A simple, integrative strategic
Page 44: evaluate strategies in all kinds of
Page 48: Acknowledgments Many persons have c
Page 52: Finally, I want to welcome and invi
Page 56: About the Author Dr. Fred R. David
Page 60: Case Information Matrix (continued)
Page 64: Case Description Matrix (continued)
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Strategic Management CONCEPTS
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McDonald’s in 2009 spent $2.1 bil
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Strategy implementation often is ca
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E-commerce and globalization are ex
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BBDO, Cadbury Schweppes, General Mo
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Internal factors can be determined
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FIGURE 1-1 A Comprehensive Strategi
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enefit of a firm engaging in strate
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• Content with success—Particul
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always affect strategy-formulation
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excerpts from The Art of War. As yo
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Notes 1. Kathy Kiely, “Officials
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THE COHESION CASE McDonald’s Corp
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Internal Issues Organizational Stru
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EXHIBIT 5 McDonald’s Consolidated
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EXHIBIT 7 McDonald’s Corporation
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Wendy’s (WEN) Founded in 1969, ba
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CHAPTER 1 • THE NATURE OF STRATEG
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CHAPTER 1 • THE NATURE OF STRATEG
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Wal-Mart Stores is bigger than Euro
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formulation, implementation, and ev
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the boat. The ancient Greeks knew t
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Good mission statements identify th
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Writing and Evaluating Mission Stat
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3. Fred David, “How Companies Def
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Instructions Step 1 Refer back to p
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The Nature of an External Audit The
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Once information is gathered, it sh
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as much when the value of the dolla
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United States in 2000. Americans ag
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TABLE 3-6 Some Political, Governmen
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Competitive Forces The top U.S. com
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A recent article in the Wall Street
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TABLE 3-10 Intensity of Competition
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aw materials, possession of patents
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A sense of the future permeates all
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total weighted score is 1.0. The av
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A major responsibility of strategis
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11. M. J. Chen, “Competitor Analy
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Assurance of Learning Exercise 3C D
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the state of Washington, where it h
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Performing an internal audit requir
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The RBV has continued to grow in po
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An organization’s culture should
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The organizing function of manageme
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should examine various methods, suc
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goods companies. Test marketing can
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TABLE 4-5 Excellent Web Sites to Ob
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FIGURE 4-3 A Financial Ratio Trend
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TABLE 4-6 A Summary of Key Financia
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FIGURE 4-6 A Before and After Break
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TABLE 4-8 Implications of Various S
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TABLE 4-9 R&D Spending at Ten Sampl
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esults are printed. Individuals can
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FIGURE 4-7 An Example Value Chain f
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CHAPTER 4 • THE INTERNAL ASSESSME
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6. If you and a partner were going
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Noble, Charles H., and Rajiv K. Sin
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Instructions Step 1 Join with two o
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includes such models such as Passat
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ottom-line performance are especial
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TABLE 5-4 Alternative Strategies De
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Integration Strategies Forward inte
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• When the advantages of stable p
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These five guidelines indicate when
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investment. Pursuing unrelated dive
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The largest U.S. chemical company b
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TABLE 5-6 Recent Divestitures Paren
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These three guidelines indicate whe
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leadership strategy successfully, a
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a focus strategy may concentrate on
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to minimize risk. Joint ventures an
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Cross-border merger and acquisition
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First Mover Advantages First mover
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Medical Organizations The $200 bill
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De-integration (p. 140) Differentia
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37. Robert Davis, “Net Empowering
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Instructions Step 1 Go to your coll
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Source: Shutterstock “Notable Quo
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On June 9, 2009, Apple did however
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FIGURE 6-2 The Strategy-Formulation
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Rival firms that copy ideas, innova
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environment may not be revealed in
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FIGURE 6-5 Example Strategy Profile
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The Boston Consulting Group (BCG) M
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Cows were yesterday’s Stars. Cash
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FIGURE 6-9 The Internal-External (I
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develop both geographic and product
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TABLE 6-6 The Quantitative Strategi
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4 = highly attractive. By attractiv
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strategy issues that face an enterp
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example, boards could require CEOs
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gic decisions, but they should neve
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38. Rank BusinessWeek’s “princi
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ASSURANCE OF LEARNING EXERCISES Ass
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CHAPTER 6 • STRATEGY ANALYSIS AND
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• How has the role of the board c
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operating policy encourages all emp
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CHAPTER 7 • IMPLEMENTING STRATEGI
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FIGURE 7-6 Typical Top Managers of
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Kaplan, Robert S., and David P. Nor
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Assurance of Learning Exercise 7C U
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Source: Shutterstock/AJT “Notable
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FIGURE 8-2 CHAPTER 8 • IMPLEMENTI
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FIGURE 8-3 40.0 36.0 32.0 28.0 24.0
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Current Readings CHAPTER 8 • IMPL
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TABLE 9-2 Examples of Organizationa
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TABLE 9-3 A Strategy-Evaluation Ass
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CHAPTER 9 • STRATEGY REVIEW, EVAL
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Published Sources of Strategy-Evalu
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Contingency Planning CHAPTER 9 •
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12. American Accounting Association
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Source: Ivan Cholakov Gostock “No
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CHAPTER 10 • BUSINESS ETHICS/SOCI
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Conclusion Key Terms and Concepts B
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FIGURE 11-1 A Comprehensive Strateg
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8. A firm’s power and prestige in
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A Weak Economy A weak economy still
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dramatically across cultures. For e
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5. Executives in India are used to
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Issues for Review and Discussion 1.
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CHAPTER 11 • GLOBAL/INTERNATIONAL
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“Notable Quotes” "Two heads are
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The Need for Specificity Do not mak
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The Comprehensive Written Analysis
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Answering Questions It is best to f
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25. Let someone else read and criti
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Oral Presentation—Step 4 External
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INDEX NAME A Abetti, Pier, 281 Acoh
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Martin, Karla L., 305 Mason, Charlo
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SUBJECT A Accounting (see Finance/A
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Advantages and disadvantages, 332 I
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Sustained competitive advantage, 9
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Strategic Management CASES
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1 Walt Disney Company — 2009 Mern
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EXHIBIT 2 Consolidated Income State
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EXHIBIT 4 Revenue and Operating Inc
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EXHIBIT 7 Disney’s Domestic Broad
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The company also has been hosting V
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television production, and syndicat
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investment is required in such prod
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insurance costs were equally challe
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EXHIBIT 2 Merryland Amusement Park
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The Screamer was one of the first c
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Altria’s specific funding conditi
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CASE 2 • MERRYLAND AMUSEMENT PARK
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EXHIBIT 7 Kansas Employment Summary
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Much of JetBlue’s business model
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CASE 3 • JETBLUE AIRWAYS CORPORAT
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EXHIBIT 4 JetBlue Corporation: Cons
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EXHIBIT 6 Airline Bookings 2008 Boo
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EXHIBIT 9 Direct Competitor Compari
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4 AirTran Airways, Inc. — 2009 Ch
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EXHIBIT 1 AirTran’s Leadership Te
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EXHIBIT 2 Airline Quality Rating Ra
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EXHIBIT 5 AirTran’s Selected Fina
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EXHIBIT 7 Income Statement (all num
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EXHIBIT 10 AirTran’s Top Domestic
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“AirTran Airways Launches Buy-On-
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Divisions of the Company For FY2008
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EXHIBIT 3 The Three Largest Small-B
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EXHIBIT 5 Family Dollar, by State a
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EXHIBIT 6 Family Dollar’s Consoli
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6 Wal-Mart Stores, Inc. — 2009 Am
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EXHIBIT 2 Consolidated Balance Shee
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EXHIBIT 3 End-of-Year Store Count W
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EXHIBIT 4 Wal-Mart’s Organization
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Sam’s Clubs Sam’s Clubs are mem
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everyday. With this technology, Wal
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Action (EEO/AA) employer, but it ha
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7 Whole Foods Market, Inc. — 2009
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product sales accounted for approxi
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grocery store sector of retail was,
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EXHIBIT 1 Whole Foods Market, Inc.,
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EXHIBIT 4 Whole Foods Properties (a
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8 Macy’s, Inc. — 2009 Rochelle
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EXHIBIT 1 Macy’s Divisional Organ
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Macy’s recently launched a series
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(10,860) and 12,000 more than J.C.
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9 Yahoo! Inc. — 2009 Hamid Kazero
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EXHIBIT 1 Consolidated Statements o
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EXHIBIT 3 Yahoo! Revenues by Groups
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EXHIBIT 7 Yahoo! versus Google Comp
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10 eBay Inc. — 2009 Lori Radulovi
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By 2009, eBay has attained customiz
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Bill Me Later, acquired by eBay Inc
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to gains sales by referring custome
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EXHIBIT 3 eBay Consolidated Income
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EXHIBIT 6 eBay Supplemental Operati
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11 Wells Fargo Corporation — 2009
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EXHIBIT 2 Wells Fargo/Wachovia U.S.
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EXHIBIT 3 Wells Fargo’s Income St
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EXHIBIT 5 Wells Fargo—Business Se
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EXHIBIT 7 Wells Fargo versus Rivals
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high-quality southern-style doughnu
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contain a doughnut-making productio
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Mission and Vision The current comp
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All stores are required to have a s
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13 Starbucks Corporation — 2009 S
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Our Coffee It has always been, and
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EXHIBIT 3 Starbucks’ Balance Shee
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EXHIBIT 4 Segment Financial Data Se
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Conclusion Starbucks continues to b
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EXHIBIT 1 USPS Summary Financial Da
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EXHIBIT 2 USPS Operating Expenses (
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CASE 14 • THE UNITED STATES POSTA
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EXHIBIT 10 USPS Vehicle Inventory (
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EXHIBIT 13 USPS Operating Statistic
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EXHIBIT 13 USPS Operating Statistic
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EXHIBIT 1 Amtrak Route Map SEATTLE
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CASE 15 • NATIONAL RAILROAD PASSE
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CASE 16 • GOODWILL OF SAN FRANCIS
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EXHIBIT 6 Goodwill Revenue Growth R
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wooden shed with the words “Harle
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notes, due in 2014. The money will
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84 percent, 80 percent, and 79 perc
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EXHIBIT 4 Income Statements (2006-2
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net income were down 2.3 percent an
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EXHIBIT 1 Ford Motor Company Corpor
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Motorcraft Ford purchased Electric
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carrying over $1 billion in goodwil
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In late 2009, Ford added shifts at
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the largest food company in the Uni
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way of creating some interactivity
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At year-end 2009, the company had s
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Prior to 2006, ConAgra was a holdin
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process, and Hershey extensively re
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EXHIBIT 2 The Hershey Company Conso
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acquisitions and joint ventures wit
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Cadbury Cadbury, formerly known as
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21 Johnson & Johnson — 2009 Shary
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EXHIBIT 2 J&J’s Mission Statement
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EXHIBIT 4 J&J Facilities Pharmaceut
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EXHIBIT 5 Large Competitors to J&J
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Even the largest pharmaceutical com
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EXHIBIT 8 J&J Balance Sheets 2006-2
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James Preston, the CEO of Avon, fou
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In their new promotions, the Avon l
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EXHIBIT 5 Avon’s Balance Sheets (
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EXHIBIT 7 Avon’s Executive Team A
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ut he also proved he knew how to ma
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Internal Factors Business Structure
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EXHIBIT 3 Molson Coors Consolidated
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The market for the target customer
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Another factor has been the current
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cost about $14 a case, or $5 less t
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Bradham followed the example of Coc
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EXHIBIT 2 PepsiCo 2008 Income State
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EXHIBIT 6 World Demand for the Nona
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EXHIBIT 7 World Chip Market In mill
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Coca-Cola will continue to concentr
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25 Pfizer, Inc. — 2009 Vijaya Nar
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EXHIBIT 1 Revenues by Key Products
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Pfizer’s consolidated Balance She
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EXHIBIT 7 Overview of Direct Compet
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number should reach $265 billion in
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EXHIBIT 1 Merck’s Recent Acquisit
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EXHIBIT 3 Merck’s Sales by Produc
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Industry Issues, Facts, and Figures
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prescriptions. Because the price of
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27 Nike, Inc. — 2010 1 Randy Harr
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The company has set a strategic goa
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EXHIBIT 5 Nike’s Income Before Ta
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Nike Customers and Price Points Bec
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Competition Competition in the athl
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eliminate quotas and tariff barrier
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The company acquired FrogTrader to
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CASE 28 • CALLAWAY GOLF COMPANY
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Pacific PTY Ltd., Callaway Golf (Sh
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3.5 percent for the first quarter o
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public and private golf clubs are e
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Standard Oil and created Standard o
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EXHIBIT 3 Statement of Income (mill
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Marketing Marketing in an energy co
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company in the world in 2007. The 2
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