strategic-management

Current Readings
CHAPTER 8 • IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES 281
5. Laura Petrecca, “Negative PR Travels Fast Online,”
USA Today, December 8, 2008; Emily Steel, “MySpace
Weds the Wider Web,” Wall Street Journal (December
9, 2008): B5; Bruce Horowitz, “Domino’s Nightmare
Holds Lessons for Marketers,” Wall Street Journal
(April 16, 2009): 3B.
6. Tom Wright, “Poor Nations Go Online on Cell Phones,”
Wall Street Journal (December 5, 2008): B8.
7. Ellen Byron, “A New Odd Couple: Google, P&G Swap
Workers to Spur Innovation,” Wall Street Journal
(November 19, 2008): A1.
8. Emily Steel, “Ad-Spending Forecasts Are Glum,” Wall
Street Journal (December 8, 2008): B5.
9. Susanne Vranica, “Veteran Marketer Promotes a New Kind
of Selling,” Wall Street Journal (October 31, 2008): B4.
10. Betsy McKay and Suzanne Vranica, “Coca-Cola Ads Will
Employ Optimism to Sell Coke,” Wall Street Journal
(January 14, 2009): B6.
Balmer, John M., Helen Stuart, and Stephen A. Greyser.
“Aligning Identity and Strategy: Corporate Branding at
British Airways in the Late 20th Century.” California
Management Review (Spring 2009): 6–23.
Bartol, Kathryn M., Dmitry M. Khanin, Michael D. Pfarrer, Ken
G. Smith, and Xiaomeng Zhang. “CEOs on the Edge:
Earnings Manipulation and Stock-Based Incentive
Misalignment.” The Academy of Management Journal 51,
no. 2 (April 2008): 241.
Choi, Jaepil, and Heli Wang. “Stakeholder Relations and the
Persistence of Corporate Financial Performance.” Strategic
Management Journal (August 2009): 895–907.
Fernando, Chitru S., and Mark P. Sharfman. “Environmental Risk
Management and the Cost of Capital.” Strategic
Management Journal 29, no. 6 (June 2008): 569.
Finkbeiner, Carl, Dominique M. Hanssens, and Daniel Thorpe.
“Marketing When Customer Equity Matters.” Harvard
Business Review (May 2008): 117.
11. Ralph Biggadike, “The Contributions of Marketing to
Strategic Management,” Academy of Management Review
6, no. 4 (October 1981): 627.
12. Jilian Mincer, “Small Businesses Find a New Source of
Funding,” Wall Street Journal (March 3, 2009): B7.
13. Phyllis Plitch, “Companies in Many Sectors Give Earnings
a Pro Forma Makeover, Survey Finds,” Wall Street Journal
(January 22, 2002): A4.
14. Michael Rapoport, “Pro Forma Is a Hard Habit to Break,”
Wall Street Journal (September 18, 2003): B3A.
15. Amy Merrick, “U.S. Research Spending to Rise Only
3.2 Percent,” Wall Street Journal (December 28,
2001): A2.
16. Pier Abetti, “Technology: A Key Strategic
Resource,” Management Review 78, no. 2 (February
1989): 38.
17. Adapted from Edward Baig, “Welcome to the Officeless
Office,” BusinessWeek (June 26, 1995).
Harrington, Richard J., and Anthony K. Tjan. “Transforming
Strategy One Customer at a Time.” Harvard Business
Review (March 2008): 62.
Kumar, Minu, and Charles H. Noble. “Using Product Design
Strategically to Create Deeper Consumer Connections.”
Business Horizons 51, no. 5 (September–October 2008): 441.
Levitas, Edward, and Ann McFadyen. “Managing Liquidity in
Research-Intensive Firms: Signaling and Cash Flow
Effects of Patents and Alliance Activities.” Strategic
Management Journal (June 2009): 659–678.
Morgan, Neil, Douglas Vorhies, and Charlotte Mason. “Market
Orientation, Marketing Capabilities and Firm
Performance.” Strategic Management Journal (August
2009): 909–920.
Chowdhury, Shamaud, and Eric Wang. “Institutional Activism
Types and CEO Compensation: A Time-Series Analysis of
Large Canadian Corporations.” Journal of Management
(February 2009): 5–38.