strategic-management

PART 4
Strategy Evaluation
CHAPTER 9
Strategy Review,
Evaluation, and Control
CHAPTER OBJECTIVES
After studying this chapter, you should be able to do the following:
1. Describe a practical framework for
evaluating strategies.
2. Explain why strategy evaluation is
complex, sensitive, and yet essential for
organizational success.
3. Discuss the importance of contingency
planning in strategy evaluation.
4. Discuss the role of auditing
in strategy evaluation.
Assurance of
Learning Exercise 9A
Preparing a Strategy-
Evaluation Report for
McDonald’s
Assurance of
Learning Exercise 9B
Evaluating My University’s
Strategies
5. Explain how computers can aid
in evaluating strategies.
6. Discuss the Balanced Scorecard.
7. Discuss three twenty-first-century
challenges in strategic management.