strategic-management

3. Fred David, “How Companies Define Their Mission,” Long
Range Planning 22, no. 1 (February 1989): 90–92; John
Pearce II and Fred David, “Corporate Mission Statements:
The Bottom Line,” Academy of Management Executive 1,
no. 2 (May 1987): 110.
4. Joseph Quigley, “Vision: How Leaders Develop It, Share It
and Sustain It,” Business Horizons (September–October
1994): 39.
5. Andrew Campbell and Sally Yeung, “Creating a Sense of
Mission,” Long Range Planning 24, no. 4 (August 1991):
17.
6. Charles Rarick and John Vitton, “Mission Statements Make
Cents,” Journal of Business Strategy 16 (1995): 11. Also,
Christopher Bart and Mark Baetz, “The Relationship Between
Mission Statements and Firm Performance: An Exploratory
Study,” Journal of Management Studies 35 (1998): 823;
“Mission Possible,” Business Week (August 1999): F12.
7. W. R. King and D. I. Cleland, Strategic Planning and Policy
(New York: Van Nostrand Reinhold, 1979): 124.
Current Readings
Baetz, Mark C., and Christopher K. Bart. “Developing Mission
Statements Which Work.” Long Range Planning 29, no. 4
(August 1996): 526–533.
Bartkus, Barbara, Myron Glassman, and R. Bruce McAfee.
“Mission Statements: Are They Smoke and Mirrors?”
Business Horizons 43, no. 6 (November–December
2000): 23.
Brabet, Julienne, and Mary Klemm. “Sharing the Vision:
Company Mission Statements in Britain and France.”
Long Range Planning (February 1994): 84–94.
Collins, David J., and Michael G. Rukstad. “Can You Say
What Your Strategy Is?” Harvard Business Review
(April 2008): 82.
Collins, James C., and Jerry I. Porras. “Building a Visionary
Company.” California Management Review 37, no. 2
(Winter 1995): 80–100.
Collins, James C., and Jerry I. Porras. “Building Your Company’s
Vision.” Harvard Business Review (September–October
1996): 65–78.
Conger, Jay A., and Douglas A. Ready. “Enabling Bold
Visions.” MIT Sloan Management Review 49, no. 2
(Winter 2008): 70.
Cummings, Stephen, and John Davies. “Brief Case—Mission,
Vision, Fusion.” Long Range Planning 27, no. 6
(December 1994): 147–150.
CHAPTER 2 • THE BUSINESS VISION AND MISSION 55
8. Brian Dumaine, “What the Leaders of Tomorrow See,”
Fortune (July 3, 1989): 50.
9. Drucker, 78, 79.
10. “How W. T. Grant Lost $175 Million Last Year,” Business
Week (February 25, 1975): 75.
11. Drucker, 88.
12. John Pearce II, “The Company Mission as a Strategic
Tool,” Sloan Management Review 23, no. 3 (Spring 1982):
74.
13. George Steiner, Strategic Planning: What Every
Manager Must Know (New York: The Free Press,
1979): 160.
14. Vern McGinnis, “The Mission Statement: A Key Step in
Strategic Planning,” Business 31, no. 6
(November–December 1981): 41.
15. Drucker, 61.
16. Robert Waterman Jr., The Renewal Factor: How the Best
Get and Keep the Competitive Edge (New York: Bantam,
1987); Business Week (September 14, 1987): 120.
Davies, Stuart W., and Keith W. Glaister. “Business School
Mission Statements—The Bland Leading the Bland?”
Long Range Planning 30, no. 4 (August 1997): 594–604.
Day, George S., and Paul Schoemaker, “Peripheral Vision:
Sensing and Acting on Weak Signals.” Long Range
Planning 37, no. 2 (April 2004): 117.
Gratton, Lynda. “Implementing a Strategic Vision—Key Factors
for Success.” Long Range Planning 29, no. 3 (June 1996):
290–303.
Ibarra, Herminia, and Otilia Obodaru. “Women and the Vision
Thing.” Harvard Business Review (January 2009):
62–71.
Larwood, Laurie, Cecilia M. Falbe, Mark P. Kriger, and Paul
Miesing. “Structure and Meaning of Organizational
Vision.” Academy of Management Journal 38, no. 3 (June
1995): 740–769.
Lissak, Michael, and Johan Roos. “Be Coherent, Not
Visionary.” Long Range Planning 34, no. 1
(February 2001): 53.
McTavish, Ron. “One More Time: What Business Are You
In?” Long Range Planning 28, no. 2 (April 1995):
49–60.
Newsom, Mi Kyong, David A. Collier, and Eric O. Olsen. “Using
“Biztainment” to Gain Competitive Advantage.” Business
Horizons (March–April 2009): 167–166.