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Noble, Charles H., and Rajiv K. Sinha. “The Adoption of Radical<br />

Manufacturing Technologies and Firm Survival.” Strategic<br />

Management Journal 29, no. 9 (September 2008): 943.<br />

Sims, Henry Jr., Samer Faraj, and Seokhwa Yun. “When Should a<br />

Leader Be Directive or Empowering? How to Develop<br />

Your Own Situational Theory of Leadership.” Business<br />

Horizons (March–April 2009): 105–108.<br />

CHAPTER 4 • THE INTERNAL ASSESSMENT 127<br />

Quelch, John A., and Katherine E. Jocz. “How to Market in a<br />

Downturn.” Harvard Business Review (April 2009):<br />

52–63.<br />

Wind, Yoram (Jerry). “A Plan to Invent the Marketing We Need<br />

Today.” MIT Sloan Management Review 49, no. 4<br />

(Summer 2008): 21.

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