strategic-management

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260 MERNOUSH BANTON The Future Companies that do business in this industry face many risks and uncertainties due to litigations against the company, regulations, competition, demographic changes, patent protection, a slow economy, and the high cost of manufacturing due to an increase in R&D and selling and general administration expenses. Merck needs a clear <strong>strategic</strong> plan to define its future business in the drug manufacturing business. Merck’s shareholders and stakeholders in general expect continual growth and a better than average return on the investment.
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Editorial Director: Sally Yagan Edi
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To Joy, Forest, Byron, and Meredith
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x CONTENTS Industry Analysis: The E
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xii CONTENTS Part 4 Strategy Evalua
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xiv CONTENTS Cases HOSPITALITY/ENTE
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xviii PREFACE issues and concerns.
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xx PREFACE current strategic-manage
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xxiv ACKNOWLEDGMENTS with overly ag
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xxviii CASE COMPANY INFORMATION MAT
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xxx CASE COMPANY INFORMATION MATRIX
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PART 1 Overview of Strategic Manage
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4 PART 1 • OVERVIEW OF STRATEGIC
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PART 2 Strategy Formulation CHAPTER
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42 PART 2 • STRATEGY FORMULATION
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CHAPTER 3 The External Assessment C
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CHAPTER 4 The Internal Assessment C
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CHAPTER 5 Strategies in Action CHAP
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CHAPTER 6 Strategy Analysis and Cho
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PART 3 Strategy Implementation CHAP
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212 PART 3 • STRATEGY IMPLEMENTAT
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CHAPTER 8 Implementing Strategies:
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PART 4 Strategy Evaluation CHAPTER
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286 PART 4 • STRATEGY EVALUATION
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PART 5 Key Strategic-Management Top
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310 PART 5 • KEY STRATEGIC-MANAGE
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CHAPTER 11 Global/International Iss
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PART 6 Strategic-Management Case An
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348 PART 6 • STRATEGIC-MANAGEMENT
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360 INDEX Finkelstein, Sydney, 167
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362 INDEX Thai, Kim, 167, 280 Thomp
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364 INDEX E Economic forces, 63, 33
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366 INDEX Q OSPM, 192-196 Quality (
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2 MERNOUSH BANTON Disney Consumer P
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4 MERNOUSH BANTON EXHIBIT 3 Consoli
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6 MERNOUSH BANTON Entertainment Ser
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8 MERNOUSH BANTON EXHIBIT 9 Disney
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10 MERNOUSH BANTON EXHIBIT 11 Disne
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12 MERNOUSH BANTON The second large
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2 Merryland Amusement Park — 2009
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16 GREGORY STONE place for area fam
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18 GREGORY STONE EXHIBIT 4 Missouri
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20 GREGORY STONE Tony explored opti
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22 GREGORY STONE EXHIBIT 5 2008 Gen
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24 GREGORY STONE EXHIBIT 6 2008 Kan
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3 JetBlue Airways Corporation — 2
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28 MERNOUSH BANTON hub (Terminal 5
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30 MERNOUSH BANTON EXHIBIT 3 JetBlu
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32 MERNOUSH BANTON expenses rose 8.
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34 MERNOUSH BANTON EXHIBIT 7 Airlin
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36 MERNOUSH BANTON EXHIBIT 12 Airli
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38 CHARLES M. BYLES as a safe airli
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40 CHARLES M. BYLES in a number of
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42 CHARLES M. BYLES EXHIBIT 4 AirTr
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44 CHARLES M. BYLES EXHIBIT 6 Balan
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46 CHARLES M. BYLES shows that labo
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48 CHARLES M. BYLES EXHIBIT 12 JetB
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5 Family Dollar Stores, Inc. — 20
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52 JOSEPH W. LEONARD EXHIBIT 2 Fami
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54 JOSEPH W. LEONARD To support its
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56 JOSEPH W. LEONARD Beyond the fou
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58 JOSEPH W. LEONARD EXHIBIT 8 Fami
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60 AMIT J. SHAH AND MICHAEL L. MONA
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74 JAMES L. HARBIN AND PATRICIA HUM
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84 ROCHELLE R. BRUNSON AND MARLENE
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92 HAMID KAZEROONY The Web site sta
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94 HAMID KAZEROONY EXHIBIT 2 Consol
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96 HAMID KAZEROONY EXHIBIT 6 Search
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98 HAMID KAZEROONY EXHIBIT 8 Top 25
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100 LORI RADULOVICH EBay Inc. encom
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102 LORI RADULOVICH A Trusted Onlin
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104 LORI RADULOVICH The success of
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106 LORI RADULOVICH ruled that eBay
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108 LORI RADULOVICH EXHIBIT 4 eBay
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110 LORI RADULOVICH EXHIBIT 7 eBay
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112 DONALD L. CROOKS, ROBERT S. GOO
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12 Krispy Kreme Doughnuts (KKD) —
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122 JOHN BURBRIDGE AND COLEMAN RICH
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130 SHARYNN TOMLIN 30,000 worldwide
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132 SHARYNN TOMLIN EXHIBIT 2 Starbu
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134 SHARYNN TOMLIN For the second q
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136 SHARYNN TOMLIN Albertson’s, R
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14 The United States Postal Service
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140 FRED AND FOREST DAVID spanned t
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142 FRED AND FOREST DAVID EXHIBIT 4
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144 FRED AND FOREST DAVID package d
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15 National Railroad Passenger Corp
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152 KRISTOPHER J. BLANCHARD Company
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154 KRISTOPHER J. BLANCHARD EXHIBIT
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16 Goodwill of San Francisco, San M
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160 MARY E. VRADELIS operations, it
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162 MARY E. VRADELIS EXHIBIT 3 Good
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164 MARY E. VRADELIS EXHIBIT 5 Fina
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17 Harley-Davidson, Inc. — 2009 C
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168 CAROL POPE AND JOANNE MACK EXHI
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172 CAROL POPE AND JOANNE MACK whic
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18 Ford Motor Company — 2009 Alen
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178 ALEN BADAL Company Brands Ford
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180 ALEN BADAL EXHIBIT 6 Ford’s B
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182 ALEN BADAL Toyota operates in t
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19 Kraft Foods Inc. — 2009 Kristo
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190 KRISTOPHER J. BLANCHARD Custome
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20 Hershey Company — 2009 Anne Wa
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194 ANNE WALSH AND ELLEN MANSFIELD
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202 TOMLIN, MILHAUSER, GIERKE, LEFE
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22 Avon Products Inc. — 2009 Roch
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23 Molson Coors — 2009 Amit J. Sh
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222 AMIT J. SHAH According to Molso
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224 AMIT J. SHAH EXHIBIT 2 Molson C
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226 AMIT J. SHAH EXHIBIT 3 Molson C
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228 AMIT J. SHAH aims to help paren
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230 AMIT J. SHAH liquors can take s
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24 PepsiCo — 2009 John and Sherry
Page 1274: 234 JOHN AND SHERRY ROSS EXHIBIT 1
Page 1282: 238 JOHN AND SHERRY ROSS Our approa
Page 1290: 242 JOHN AND SHERRY ROSS cookies; R
Page 1294: 244 VIJAYA NARAPAREDDY EXHIBIT 1 Re
Page 1298: 246 VIJAYA NARAPAREDDY EXHIBIT 4 Re
Page 1302: 248 VIJAYA NARAPAREDDY EXHIBIT 6 Pf
Page 1306: 250 VIJAYA NARAPAREDDY the needs of
Page 1310: 26 Merck & Company Inc. — 2009 Me
Page 1314: 254 MERNOUSH BANTON EXHIBIT 3 Merck
Page 1318: 256 MERNOUSH BANTON EXHIBIT 5 Merck
Page 1322: 258 MERNOUSH BANTON Merck & Co. Inc
Page 1328: 27 Nike, Inc. — 2010 1 Randy Harr
Page 1332: The company has set a strategic goa
Page 1336: EXHIBIT 5 Nike’s Income Before Ta
Page 1340: Nike Customers and Price Points Bec
Page 1344: Competition Competition in the athl
Page 1348: eliminate quotas and tariff barrier
Page 1352: The company acquired FrogTrader to
Page 1356: CASE 28 • CALLAWAY GOLF COMPANY
Page 1360: Pacific PTY Ltd., Callaway Golf (Sh
Page 1364: 3.5 percent for the first quarter o
Page 1368: public and private golf clubs are e
Page 1372: Standard Oil and created Standard o
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EXHIBIT 3 Statement of Income (mill
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Marketing Marketing in an energy co
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company in the world in 2007. The 2
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