strategic-management

Internal Factors
Business Structure
Molson Coors Brewing Company is the principal holding company, and its operating
subsidiaries include Molson Canada, Coors Brewing Company, and Coors Brewers Limited.
Molson Canada brews and is responsible for all the “Canadian” brands previously
and once again held entirely by Molson. Coors Brewing Company operated in the United
States prior to the formation of MillerCoors LLC. Coors Brewing Company also has the
distribution and bottling facilities in parts of the United States. Coors Brewers Limited
is responsible for operations in the United Kingdom and Ireland, where it has a highly
successful beer, Carling, number one among its segment in the United Kingdom.
Nine of the members of the Molson Coors Board are independent of management
and the controlling shareholders—that is, they are not a part of either family. Exhibit 1
shows the organizational chart of Molson Coors.
Goals and Values
The accountability for corporate responsibility rests with our corporate and division
leaders who are committed to work ethically (http://molsoncoors.com/responsibility/
great-brands-the-right-way/shared-values, 2009). Molson Coors also has numerous shared
values as provided on the same Web page (http://molsoncoors.com/responsibility/greatbrands-the-right-way/shared-values).
U.S. and International Operations
Molson Coors Brewing Company is the fifth-largest brewer in the world and sells its
products in more than 30 markets internationally, including North America, Europe, Latin
America, and Asia. Molson Coors is the third-largest brewer in the United States, the
second largest in the United Kingdom, and the leading brewer in Canada by sales volume.
The Molson Coors corporate headquarters and primary brewery is in Golden, Colorado,
previously headquarters of Adolph Coors, as well as CBL brewing, packaging, and
malting facilities in the United Kingdom. In addition, Coors owns major facilities in
Colorado to manufacture aluminum cans and ends, as well as bottles, and is a partner in
ventures that operate these plants (www.coors.com 2009).
EXHIBIT 1 Molson Coors Organizational Chart
Kevin Boyce
President and Chief
Executive Officer
Stewart Glendinning
Global Chief Financial
Officer
Peter Swinburn
President and
CEO, Director
Ralph Hargrow
Global Chief People
Officer
Mark Hunter
President and Chief
Executive Officer
Molson Coors (UK)
Cathy Noonan
Global Chief Shared
Services Officer
CASE 23 • MOLSON COORS — 2009 223
Board of Directors: Peter H. Coors*, Chairman
Eric H. Molson; Peter Swinburn; Francesco Bellini*;
Rosalind G. Brewer*; John E. Cleghorn*; Charles M.
Herington*; Franklin W. Hobbs*; Andrew T. Molson;
Iain Napier*; David P. O’Brien*; Melissa Coors
Osborn; Pamela Patsley*; H. Sanford Riley*
Audit
Committee
Dave Perkins
President, Global Brand
& Market Development
Compensation
& Human
Resources
Gregory L. Wade
Global Chief Supply
Chain Officer
Nominating
Committee
Samuel Walker
Global Chief Legal
Officer/Corporate
Secretary