strategic-management

108 LORI RADULOVICH
EXHIBIT 4 eBay Net Revenues by Segment and Geography (in thousands, except percent
changes)—continued
Net transaction revenues
Total marketing
services and other revenues 514,305 53% 788,391 25% 983,906
Total net revenues $ 5,969,741 29% $ 7,672,329 11% $ 8,541,261
Net Revenues by Segment:
Marketplaces $ 4,334,290 24% $ 5,363,891 4% $ 5,586,751
Payments 1,440,530 34% 1,926,616 25% 2,403,669
Communications 194,921 96% 381,822 44% 550,841
Total net revenues $ 5,969,741 29% $ 7,672,329 11% $ 8,541,261
Net Revenues by Geography:
U.S. $ 3,108,986 20% $ 3,742,670 6% $ 3,969,482
International 2,860,755 37% 3,929,659 16% 4,571,779
Total net revenues $ 5,969,741 29% $ 7,672,329 11% $ 8,541,261
Source: eBay 10K SEC Filing; Annual Report (2009), eBay.com.
EXHIBIT 5 eBay Percentage Change in Expenses for Years 2006–2008
Change from Change from
Year Ended December 31 2006 to 2007 2007 to 2008
% Change in
Expenses 2006 2007 2008 in Dollars in % in Dollars in %
2006 - 2008 (in thousands, except percentages)
Cost of net
revenues $1,256,792 $1,762,972 $2,228,069 $506,180 40% $465,097 26%
Sales and
marketing 1,587,133 1,882,810 1,881,551 295,677 19% (1,259) (0)%
Product
development 494,695 619,727 725,600 125,032 25% 105,873 17%
General and
administrative 744,363 904,681 998,871 160,318 22% 94,190 10%
Provision for
transaction
and loan losses 266,724 293,917 347,453 27,193 10% 53,536 18%
Amortization of
acquired
intangible assets 197,078 204,104 234,916 7,026 4% 30,812 15%
Restructuring — — 49,119 — — 49,119 100%
Impairment of
goodwill — 1,390,938 — 1,390,938 100% (1,390,938) (100)%
Interest and other
income, net 130,017 154,271 115,919 24,254 19% (38,352) (25)%
Interest expense 5,916 16,600 8,037 10,684 181% (8,563) (52)%
Provision for
income taxes 421,418 402,600 404,090 (18,818) (4)% 1,490 0%
Source: eBay 10K SEC Filing; Annual Report (2009), eBay.com.