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11. M. J. Chen, “Competitor Analysis and Interfirm Rivalry:<br />

Toward a Theoretical Integration,” Academy of<br />

Management Review 21 (1996): 106.<br />

12. S. Jayachandran, J. Gimeno, and P. R. Varadarajan,<br />

“Theory of Multimarket Competition: A Synthesis and<br />

Implications for Marketing Strategy,” Journal of<br />

Marketing 63, 3 (1999): 59; and M. J. Chen. “Competitor<br />

Analysis and Interfirm Rivalry: Toward a Theoretical<br />

Integration,” Academy of Management Review 21 (1996):<br />

107–108.<br />

Current Readings<br />

Capron, Laurence, and Olivier Chatain. “Competitors’ Resource-<br />

Oriented Strategies: Acting on Competitors’ Resources<br />

Through Interventions in Factor Markets and Political<br />

Markets.” The Academy of Management Review 33, no. 1<br />

(January 2008): 97.<br />

Coyne, Kevin, and John Horn. “Predicting Your Competitor’s<br />

Reaction.” Harvard Business Review (April 2009): 90–110.<br />

Delmas, Magali A., and Michael W. Toffel. “Organizational Responses<br />

to Environmental Demands: Opening the Black<br />

Box.” Strategic Management Journal 29, no. 10 (October<br />

2008): 1,027.<br />

CHAPTER 3 • THE EXTERNAL ASSESSMENT 85<br />

13. Arthur Thompson, Jr., A. J. Strickland III, and John<br />

Gamble, Crafting and Executing Strategy: Text and<br />

Readings (New York: McGraw-Hill/Irwin, 2005): 63.<br />

14. Michael E. Porter, Competitive Strategy: Techniques for<br />

Analyzing Industries and Competitors (New York: Free<br />

Press, 1980): 24–27.<br />

15. horizon.unc.edu/projects/seminars/futuresresearch/<br />

rationale.asp.<br />

16. Dale McConkey, “Planning in a Changing Environment,”<br />

Business Horizons 31, no. 5 (September–October 1988): 67.<br />

Hillman, Amy J., and Gerald D. Keim. “Political Environments<br />

and Business Strategy: Implications for Managers.”<br />

Business Horizons 51, no. 1 (January–February<br />

2008): 47.<br />

Kachra, Ariff, and Roderick E. White. “Know-how Transfer:<br />

The Role of Social, Economic/Competitive, and Firm<br />

Boundary Factors.” Strategic Management Journal 29,<br />

no. 4 (April 2008): 425.<br />

Porter, Michael E. “The Five Competitive Forces That<br />

Shape Strategy.” Harvard Business Review<br />

(January 2008): 78.

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