strategic-management

Recommendations

Info

EXHIBIT 7 Overview of Direct Competitors Pfizer Merck Novartis Industry Market Cap 97.13B 52.31B 86.79B 73.99M Employees 80,250 54,100 98,000 335 Revenue 47.32B 23.41B 42.29B 253.49M Gross Margin 85.86% 76.03% 73.10% 71.00% Operat. Margins 36.13% 25.53% 21.60% 5.89% Net Income 7.96B 5.93B 7.79B N/A EPS 1.193 2.785 3.43 N/A Source: Company Form 10k Reports. EXHIBIT 8 Pfizer’s Product Patent Expiration Information U.S. Basic Product Patent Drug Expiration Year Aricept 2010 Lipitor 2010 Xalatan 2011 Geodon 2012 Viagra 2012 Detrol 2012 Celebrex 2014 Zyvox 2015 Lyrica 2018 Chantix 2020 Selzentry 2021 Sutent 2021 Source: SEC Form 10K, February 27, 2009. EXHIBIT 9 Pfizer’s Mission and Vision in Emerging Markets Source: www.pfizer.com. CASE 25 • PFIZER, INC. — 2009 249
Page 2:
This page intentionally left blank
Page 6:
Editorial Director: Sally Yagan Edi
Page 10:
To Joy, Forest, Byron, and Meredith
Page 14:
Page 18:
Page 22:
x CONTENTS Industry Analysis: The E
Page 26:
xii CONTENTS Part 4 Strategy Evalua
Page 30:
xiv CONTENTS Cases HOSPITALITY/ENTE
Page 34:
Page 38:
xviii PREFACE issues and concerns.
Page 42:
xx PREFACE current strategic-manage
Page 46:
Page 50:
xxiv ACKNOWLEDGMENTS with overly ag
Page 54:
Page 58:
xxviii CASE COMPANY INFORMATION MAT
Page 62:
xxx CASE COMPANY INFORMATION MATRIX
Page 66:
Page 70:
PART 1 Overview of Strategic Manage
Page 74:
4 PART 1 • OVERVIEW OF STRATEGIC
Page 78:
Page 82:
Page 86:
Page 90:
Page 94:
Page 98:
Page 102:
Page 106:
Page 110:
Page 114:
Page 118:
Page 122:
Page 126:
Page 130:
Page 134:
Page 138:
Page 142:
Page 146:
PART 2 Strategy Formulation CHAPTER
Page 150:
42 PART 2 • STRATEGY FORMULATION
Page 154:
Page 158:
Page 162:
Page 166:
Page 170:
Page 174:
Page 178:
Page 182:
CHAPTER 3 The External Assessment C
Page 186:
Page 190:
Page 194:
Page 198:
Page 202:
Page 206:
Page 210:
Page 214:
Page 218:
Page 222:
Page 226:
Page 230:
Page 234:
Page 238:
Page 242:
Page 246:
CHAPTER 4 The Internal Assessment C
Page 250:
Page 254:
Page 258:
Page 262:
Page 266:
Page 270:
Page 274:
Page 278:
Page 282:
Page 286:
Page 290:
Page 294:
Page 298:
Page 302:
Page 306:
Page 310:
Page 314:
Page 318:
Page 322:
Page 326:
CHAPTER 5 Strategies in Action CHAP
Page 330:
Page 334:
Page 338:
Page 342:
Page 346:
Page 350:
Page 354:
Page 358:
Page 362:
Page 366:
Page 370:
Page 374:
Page 378:
Page 382:
Page 386:
Page 390:
Page 394:
Page 398:
Page 402:
Page 406:
Page 410:
CHAPTER 6 Strategy Analysis and Cho
Page 414:
Page 418:
Page 422:
Page 426:
Page 430:
Page 434:
Page 438:
Page 442:
Page 446:
Page 450:
Page 454:
Page 458:
Page 462:
Page 466:
Page 470:
Page 474:
Page 478:
Page 482:
Page 486:
PART 3 Strategy Implementation CHAP
Page 490:
212 PART 3 • STRATEGY IMPLEMENTAT
Page 494:
Page 498:
Page 502:
Page 506:
Page 510:
Page 514:
Page 518:
Page 522:
Page 526:
Page 530:
Page 534:
Page 538:
Page 542:
Page 546:
Page 550:
Page 554:
Page 558:
Page 562:
Page 566:
CHAPTER 8 Implementing Strategies:
Page 570:
Page 574:
Page 578:
Page 582:
Page 586:
Page 590:
Page 594:
Page 598:
Page 602:
Page 606:
Page 610:
Page 614:
Page 618:
Page 622:
Page 626:
Page 630:
Page 634:
PART 4 Strategy Evaluation CHAPTER
Page 638:
286 PART 4 • STRATEGY EVALUATION
Page 642:
Page 646:
Page 650:
Page 654:
Page 658:
Page 662:
Page 666:
Page 670:
Page 674:
Page 678:
Page 682:
PART 5 Key Strategic-Management Top
Page 686:
310 PART 5 • KEY STRATEGIC-MANAGE
Page 690:
Page 694:
Page 698:
Page 702:
Page 706:
Page 710:
Page 714:
Page 718:
Page 722:
CHAPTER 11 Global/International Iss
Page 726:
Page 730:
Page 734:
Page 738:
Page 742:
Page 746:
Page 750:
Page 754:
Page 758:
PART 6 Strategic-Management Case An
Page 762:
348 PART 6 • STRATEGIC-MANAGEMENT
Page 766:
Page 770:
Page 774:
Page 778:
Page 782:
Page 786:
360 INDEX Finkelstein, Sydney, 167
Page 790:
362 INDEX Thai, Kim, 167, 280 Thomp
Page 794:
364 INDEX E Economic forces, 63, 33
Page 798:
366 INDEX Q OSPM, 192-196 Quality (
Page 802:
Page 806:
Page 810:
2 MERNOUSH BANTON Disney Consumer P
Page 814:
4 MERNOUSH BANTON EXHIBIT 3 Consoli
Page 818:
6 MERNOUSH BANTON Entertainment Ser
Page 822:
8 MERNOUSH BANTON EXHIBIT 9 Disney
Page 826:
10 MERNOUSH BANTON EXHIBIT 11 Disne
Page 830:
12 MERNOUSH BANTON The second large
Page 834:
2 Merryland Amusement Park — 2009
Page 838:
16 GREGORY STONE place for area fam
Page 842:
18 GREGORY STONE EXHIBIT 4 Missouri
Page 846:
20 GREGORY STONE Tony explored opti
Page 850:
22 GREGORY STONE EXHIBIT 5 2008 Gen
Page 854:
24 GREGORY STONE EXHIBIT 6 2008 Kan
Page 858:
3 JetBlue Airways Corporation — 2
Page 862:
28 MERNOUSH BANTON hub (Terminal 5
Page 866:
30 MERNOUSH BANTON EXHIBIT 3 JetBlu
Page 870:
32 MERNOUSH BANTON expenses rose 8.
Page 874:
34 MERNOUSH BANTON EXHIBIT 7 Airlin
Page 878:
36 MERNOUSH BANTON EXHIBIT 12 Airli
Page 882:
38 CHARLES M. BYLES as a safe airli
Page 886:
40 CHARLES M. BYLES in a number of
Page 890:
42 CHARLES M. BYLES EXHIBIT 4 AirTr
Page 894:
44 CHARLES M. BYLES EXHIBIT 6 Balan
Page 898:
46 CHARLES M. BYLES shows that labo
Page 902:
48 CHARLES M. BYLES EXHIBIT 12 JetB
Page 906:
5 Family Dollar Stores, Inc. — 20
Page 910:
52 JOSEPH W. LEONARD EXHIBIT 2 Fami
Page 914:
54 JOSEPH W. LEONARD To support its
Page 918:
56 JOSEPH W. LEONARD Beyond the fou
Page 922:
58 JOSEPH W. LEONARD EXHIBIT 8 Fami
Page 926:
60 AMIT J. SHAH AND MICHAEL L. MONA
Page 930:
Page 934:
Page 938:
Page 942:
Page 946:
Page 950:
Page 954:
74 JAMES L. HARBIN AND PATRICIA HUM
Page 958:
Page 962:
Page 966:
Page 970:
Page 974:
84 ROCHELLE R. BRUNSON AND MARLENE
Page 978:
Page 982:
Page 986:
Page 990:
92 HAMID KAZEROONY The Web site sta
Page 994:
94 HAMID KAZEROONY EXHIBIT 2 Consol
Page 998:
96 HAMID KAZEROONY EXHIBIT 6 Search
Page 1002:
98 HAMID KAZEROONY EXHIBIT 8 Top 25
Page 1006:
100 LORI RADULOVICH EBay Inc. encom
Page 1010:
102 LORI RADULOVICH A Trusted Onlin
Page 1014:
104 LORI RADULOVICH The success of
Page 1018:
106 LORI RADULOVICH ruled that eBay
Page 1022:
108 LORI RADULOVICH EXHIBIT 4 eBay
Page 1026:
110 LORI RADULOVICH EXHIBIT 7 eBay
Page 1030:
112 DONALD L. CROOKS, ROBERT S. GOO
Page 1034:
Page 1038:
Page 1042:
Page 1046:
12 Krispy Kreme Doughnuts (KKD) —
Page 1050:
122 JOHN BURBRIDGE AND COLEMAN RICH
Page 1054:
Page 1058:
Page 1062:
Page 1066:
130 SHARYNN TOMLIN 30,000 worldwide
Page 1070:
132 SHARYNN TOMLIN EXHIBIT 2 Starbu
Page 1074:
134 SHARYNN TOMLIN For the second q
Page 1078:
136 SHARYNN TOMLIN Albertson’s, R
Page 1082:
14 The United States Postal Service
Page 1086:
140 FRED AND FOREST DAVID spanned t
Page 1090:
142 FRED AND FOREST DAVID EXHIBIT 4
Page 1094:
144 FRED AND FOREST DAVID package d
Page 1098:
Page 1102:
Page 1106:
15 National Railroad Passenger Corp
Page 1110:
152 KRISTOPHER J. BLANCHARD Company
Page 1114:
154 KRISTOPHER J. BLANCHARD EXHIBIT
Page 1118:
Page 1122:
16 Goodwill of San Francisco, San M
Page 1126:
160 MARY E. VRADELIS operations, it
Page 1130:
162 MARY E. VRADELIS EXHIBIT 3 Good
Page 1134:
164 MARY E. VRADELIS EXHIBIT 5 Fina
Page 1138:
17 Harley-Davidson, Inc. — 2009 C
Page 1142:
168 CAROL POPE AND JOANNE MACK EXHI
Page 1146:
Page 1150:
172 CAROL POPE AND JOANNE MACK whic
Page 1154:
Page 1158:
18 Ford Motor Company — 2009 Alen
Page 1162:
178 ALEN BADAL Company Brands Ford
Page 1166:
180 ALEN BADAL EXHIBIT 6 Ford’s B
Page 1170:
182 ALEN BADAL Toyota operates in t
Page 1174:
19 Kraft Foods Inc. — 2009 Kristo
Page 1178:
Page 1182:
Page 1186:
190 KRISTOPHER J. BLANCHARD Custome
Page 1190:
20 Hershey Company — 2009 Anne Wa
Page 1194:
194 ANNE WALSH AND ELLEN MANSFIELD
Page 1198:
Page 1202:
Page 1206:
Page 1210:
202 TOMLIN, MILHAUSER, GIERKE, LEFE
Page 1214:
Page 1218:
Page 1222:
Page 1226:
Page 1230:
22 Avon Products Inc. — 2009 Roch
Page 1234:
Page 1238:
Page 1242:
Page 1246:
23 Molson Coors — 2009 Amit J. Sh
Page 1250:
222 AMIT J. SHAH According to Molso
Page 1254: 224 AMIT J. SHAH EXHIBIT 2 Molson C
Page 1258: 226 AMIT J. SHAH EXHIBIT 3 Molson C
Page 1262: 228 AMIT J. SHAH aims to help paren
Page 1266: 230 AMIT J. SHAH liquors can take s
Page 1270: 24 PepsiCo — 2009 John and Sherry
Page 1274: 234 JOHN AND SHERRY ROSS EXHIBIT 1
Page 1282: 238 JOHN AND SHERRY ROSS Our approa
Page 1290: 242 JOHN AND SHERRY ROSS cookies; R
Page 1294: 244 VIJAYA NARAPAREDDY EXHIBIT 1 Re
Page 1298: 246 VIJAYA NARAPAREDDY EXHIBIT 4 Re
Page 1302: 248 VIJAYA NARAPAREDDY EXHIBIT 6 Pf
Page 1308: number should reach $265 billion in
Page 1312: EXHIBIT 1 Merck’s Recent Acquisit
Page 1316: EXHIBIT 3 Merck’s Sales by Produc
Page 1320: Industry Issues, Facts, and Figures
Page 1324: prescriptions. Because the price of
Page 1328: 27 Nike, Inc. — 2010 1 Randy Harr
Page 1332: The company has set a strategic goa
Page 1336: EXHIBIT 5 Nike’s Income Before Ta
Page 1340: Nike Customers and Price Points Bec
Page 1344: Competition Competition in the athl
Page 1348: eliminate quotas and tariff barrier
Page 1352: The company acquired FrogTrader to
Page 1356:
CASE 28 • CALLAWAY GOLF COMPANY
Page 1360:
Pacific PTY Ltd., Callaway Golf (Sh
Page 1364:
3.5 percent for the first quarter o
Page 1368:
public and private golf clubs are e
Page 1372:
Standard Oil and created Standard o
Page 1376:
EXHIBIT 3 Statement of Income (mill
Page 1380:
Marketing Marketing in an energy co
Page 1384:
company in the world in 2007. The 2
show all

strategic-management

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?