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“Notable Quotes”<br />

"The greatest strategy is doomed if it’s implemented<br />

badly."<br />

—Bernard Reimann<br />

"There is no ‘perfect’ <strong>strategic</strong> decision. One always has<br />

to pay a price. One always has to balance conflicting<br />

objectives, conflicting opinions, and conflicting priorities.<br />

The best <strong>strategic</strong> decision is only an approximation—<br />

and a risk."<br />

—Peter Drucker<br />

"The real question isn’t how well you’re doing today<br />

against your own history, but how you’re doing against<br />

your competitors."<br />

—Donald Kress<br />

"As market windows open and close more quickly, it is<br />

important that R&D be tied more closely to corporate<br />

strategy."<br />

—William Spenser<br />

Assurance of<br />

Learning Exercise 8E<br />

Developing a Product-<br />

Positioning Map for My<br />

University<br />

Assurance of<br />

Learning Exercise 8F<br />

Do Banks Require Projected<br />

Financial Statements?<br />

"Most of the time, strategists should not be formulating<br />

strategy at all; they should be getting on with implementing<br />

strategies they already have."<br />

—Henry Mintzberg<br />

"It is human nature to make decisions based on emotion,<br />

rather than on fact. But nothing could be more illogical."<br />

—Toshiba Corporation<br />

"No business can do everything. Even if it has the money,<br />

it will never have enough good people. It has to set<br />

priorities. The worst thing to do is a little bit of everything.<br />

This makes sure that nothing is being accomplished.<br />

It is better to pick the wrong priority than<br />

none at all."<br />

—Peter Drucker

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