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88 PART 2 • STRATEGY FORMULATION<br />

Step 2 Prepare a Competitive Profile Matrix that includes your institution and the two competing institutions.<br />

Include at least the following ten factors in your analysis:<br />

1. Tuition costs<br />

2. Quality of faculty<br />

3. Academic reputation<br />

4. Average class size<br />

5. Campus landscaping<br />

6. Athletic programs<br />

7. Quality of students<br />

8. Graduate programs<br />

9. Location of campus<br />

10. Campus culture<br />

Step 3 Submit your Competitive Profile Matrix to your instructor for evaluation.

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