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CHAPTER 11<br />

Global/International<br />

Issues<br />

CHAPTER oBJECTIVES<br />

After studying this chapter, you should be able to do the following:<br />

1. Explain the advantages and<br />

disadvantages of entering global<br />

markets.<br />

2. Discuss protectionism as it impacts the<br />

world economy.<br />

3. Explain when and why a firm (or<br />

industry) may need to become more or<br />

less global in nature to compete.<br />

4. Discuss the global challenge facing<br />

American firms.<br />

Assurance of Learning<br />

Exercise 11A<br />

McDonald’s Wants to Enter<br />

Africa. Help Them.<br />

Assurance of Learning<br />

Exercise 11B<br />

Does My University Recruit in<br />

Foreign Countries?<br />

5. Compare and contrast the culture<br />

in the United States with Mexico<br />

and Japan.<br />

6. Describe how <strong>management</strong> style<br />

varies across Europe.<br />

7. Discuss communication differences<br />

across countries.<br />

Assurance of Learning<br />

Exercise 11C<br />

Assessing Differences in<br />

Culture Across Countries<br />

Assurance of Learning<br />

Exercise 11D<br />

How Well Traveled Are<br />

Business Students at Your<br />

University?

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