strategic-management

EXHIBIT 6 Goodwill Revenue Growth
Revenue (from IRS 990)
$25,000,000
$20,000,000
$15,000,000
$10,000,000
$5,000,000
$0
Source: Company documents.
CASE 16 • GOODWILL OF SAN FRANCISCO, SAN MATEO AND MARIN COUNTIES — 2009 165
Goodwill Revenue Growth
2002–2003 2003–2004 2004–2005 2005–2006 2006–2007
Fiscal Years
Contributed
Earned
A clear three-year strategic plan needs to be developed in order to raise the new
funds needed. Potential donors want to see how their funds would be used and what the
expected impact over three years will be. Prepare this 2009–2011 strategic plan for the
CEO.
References
www.sfgoodwill.org
National Center for Charitable Statistics: http://nccs.urban.org
Interviews with Rachael Grossman, Chief of Organizational Advancement, on March 11,
2009, and April 8, 2009.
2008–2009 Goodwill Proposed Plan and Budget, June 11, 2008 board meeting
Goodwill Industries International, Inc., http://www.goodwill.org
Katherine Weinstein Miller, “From Remediation to Transformation: Goodwill’s New
Human Capital Development Model,” October 2007.
Endnotes
1. Lawrence T. McGill, senior vice president, and Steven Lawrence, senior director of
research, “Grantmakers Describe the Impact of the Economic Crisis on Their
Giving,” Foundation Center, March 2009.