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38. Rank BusinessWeek’s “principles of good governance” from 1 to 14 (1 being most important<br />

and 14 least important) to reveal your assessment of these new rules.<br />

39. Why is it important to work row by row instead of column by column in preparing a QSPM?<br />

40. Why should one avoid putting double 4’s in a row in preparing a QSPM?<br />

41. Envision a QSPM with no weight column. Would that still be a useful analysis? Why or why<br />

not? What do you lose by deleting the weight column?<br />

42. Prepare a BCG Matrix for a two-division firm with sales of $5 and $8 versus profits of $3 and<br />

$1, respectively. State assumptions for the RMSP and IGR axes to enable you to construct the<br />

diagram.<br />

43. Consider developing a before-and-after BCG or IE Matrix to reveal the expected results of<br />

your proposed strategies. What limitation of the analysis would this procedure overcome<br />

somewhat?<br />

44. If a firm has the leading market share in its industry, where on the BCG Matrix would the<br />

circle lie?<br />

45. If a firm competes in a very unstable industry, such as telecommunications, where on the SP<br />

axis of the SPACE Matrix would you plot the appropriate point?<br />

46. Why do you think the SWOT Matrix is the most widely used of all strategy matrices?<br />

47. The strategy templates described at the www.strategyclub.com Web site have templates for<br />

all of the Chapter 6 matrices. How could those templates be useful in preparing an example<br />

BCG or IE Matrix?<br />

Notes<br />

1. R. T. Lenz, “Managing the Evolution of the Strategic<br />

Planning Process,” Business Horizons 30, no. 1<br />

(January–February 1987): 37.<br />

2. Robert Grant, “The Resource-Based Theory of<br />

Competitive Advantage: Implications for Strategy<br />

Formulation,” California Management Review (Spring<br />

1991): 114.<br />

3. Heinz Weihrich, “The TOWS Matrix: A Tool for<br />

Situational Analysis,” Long Range Planning 15, no. 2<br />

(April 1982): 61. Note: Although Dr. Weihrich first<br />

modified SWOT analysis to form the TOWS matrix, the<br />

acronym SWOT is much more widely used than TOWS<br />

in practice.<br />

4. Greg, Dess, G. T. Lumpkin, and Alan Eisner, Strategic<br />

Management: Text and Cases (New York: McGraw-<br />

Hill/Irwin, 2006): 72.<br />

5. Adapted from H. Rowe, R. Mason, and K. Dickel,<br />

Strategic Management and Business Policy: A<br />

Methodological Approach (Reading, MA: Addison-<br />

Wesley, 1982): 155–156.<br />

6. Fred David, “The Strategic Planning Matrix—A<br />

Quantitative Approach,” Long Range Planning 19, no. 5<br />

(October 1986): 102; Andre Gib and Robert Margulies,<br />

“Making Competitive Intelligence Relevant to the User,”<br />

Planning Review 19, no. 3 (May–June 1991): 21.<br />

Current Readings<br />

Angwin, Duncan, Sotirios, Paroutis, and Sarah Mitson.<br />

“Connecting Up Strategy: Are Senior Strategy Directors a<br />

Missing Link?” California Management Review (Spring<br />

2009): 49–73.<br />

Berdrow, Iris, Hsing-Er Lin, Edward F. McDonough, and<br />

Michael H. Zack. “The Threefold Path to Strategy: Adding<br />

CHAPTER 6 • STRATEGY ANALYSIS AND CHOICE 203<br />

7. Fred David, “Computer-Assisted Strategic Planning in<br />

Small Businesses,” Journal of Systems Management 36,<br />

no. 7 (July 1985): 24–34.<br />

8. Y. Allarie and M. Firsirotu, “How to Implement Radical<br />

Strategies in Large Organizations,” Sloan Management<br />

Review 26, no. 3 (Spring 1985): 19. Another excellent<br />

article is P. Shrivastava, “Integrating Strategy Formulation<br />

with Organizational Culture,” Journal of Business Strategy<br />

5, no. 3 (Winter 1985): 103–111.<br />

9. James Brian Quinn, Strategies for Changes: Logical<br />

Incrementalism (Homewood, IL: Richard D. Irwin, 1980):<br />

128–145. These political tactics are listed in A. Thompson<br />

and A. Strickland, Strategic Management: Concepts and<br />

Cases (Plano, TX: Business Publications, 1984): 261.<br />

10. William Guth and Ian MacMillan, “Strategy Implementation<br />

Versus Middle Management Self-Interest,” Strategic<br />

Management Journal 7, no. 4 (July–August 1986): 321.<br />

11. Joann Lublin, “Corporate Directors’ Group Gives Repair<br />

Plan to Boards,” Wall Street Journal (March 24, 2009): B4.<br />

12. Phred Dvorak, “Poor Year Doesn’t Stop CEO Bonuses,”<br />

Wall Street Journal (March 18, 2009): B1.<br />

13. Louis Lavelle, “The Best and Worst Boards,”<br />

BusinessWeek (October 7, 2002): 104–110.<br />

14. Matt Murray, “Private Companies Also Feel Pressure to<br />

Clean Up Acts,” Wall Street Journal (July 22, 2003): B1.<br />

Knowledge and Innovation Positions to the Mix.” MIT<br />

Sloan Management Review 50, no. 1 (Fall 2008): 53.<br />

Capron, Laurence, and Mauro Guillen. “National Corporate<br />

Governance Institutions and Post-Acquisition Target<br />

Reorganization.” Strategic Management Journal (August<br />

2008): 803–833.

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