strategic-management

226 AMIT J. SHAH
EXHIBIT 3 Molson Coors Consolidated Balance Sheet (in millions)—continued
December 28,
As of
December 30,
2008 2007
Discontinued operations 16.9 40.8
Total current liabilities 986.1 1,735.5
Long-term debt 1,831.7 2,260.6
Pension and post-retirement benefits 581.0 677.8
Derivative hedging instruments 225.9 477.4
Deferred tax liabilities 399.4 605.4
Unrecognized tax benefits 230.4 285.9
Other liabilities 47.6 90.9
Discontinued operations 124.8 124.8
Total liabilities 4,426.9 6,258.3
Commitments and contingencies (Note 20)
Minority interests 9.4 43.8
Stockholders’ equity
Capital stock:
Preferred stock, non-voting, no par value (authorized:
25.0 shares; none issued) — —
Class A common stock, voting, $0.01 par value
(authorized: 500.0 shares; issued and outstanding:
2.7 shares at December 28, 2008, and December 30, 2007,
respectively) — —
Class B common stock, non-voting, $0.01 par value
(authorized: 500.0 shares; issued and outstanding:
157.1 shares and 149.6 shares at December 28, 2008, and
December 30, 2007, respectively) 1.6 1.5
Class A exchangeable shares (issued and outstanding:
3.2 shares and 3.3 shares at December 28, 2008, and
December 30, 2007, respectively) 119.4 124.8
Class B exchangeable shares (issued and outstanding:
20.9 shares and 25.1 shares at December 28, 2008,
and December 30, 2007, respectively) 786.3 945.3
Total capital stock 907.3 1,071.6
Paid-in capital 3,270.4 3,022.5
Retained earnings 2,199.4 1,950.5
Accumulated other comprehensive (loss) income (396.8) 1,104.9
Total stockholders’ equity 5,980.3 7,149.5
Total liabilities and stockholders’ equity $ 10,416.6 $ 13,451.6
Source: Molson Coors, Annual Report (2009).
Marketing
According to market data, beer consumers skew toward the following demographic
profile:
• Male
• Younger
• Moderately educated
• Blue collar
• Moderate- to high-income households