strategic-management

EXHIBIT 3 Yahoo! Revenues by Groups of Similar Services (dollars in thousands)
2006 * 2007 * 2008 * %change
06–07 07–08
Owned and Operated sites $3,074,803 48% 3,669,816 52% $4,045,996 56% 19% 10%
Affiliate sites 2,552,404 40% 2,418,423 35% 2,270,210 32% (5)% (6)%
Marketing services 5,627,207 88% 6,088,239 87% 6,316,206 88% 8% 4%
Fees 798,472 12% 881,035 13% 892,296 12% 10% 1%
Total revenues $6,425,679 100% 6,969,274 100% $7,208,502 100% 8% 3%
* Percentage of total revenue.
Source: http://yhoo.client.shareholder.com/sec.cfm?DocType=Annual
EXHIBIT 4 Yahoo! Organizational Chart
Michael J.
Callahan
Executive Vice
President,
General Counsel
and Secretary
Ari Balogh
Executive VP
Products & Chief
Technology
Office
Source: Based on Yahoo!’s 2008 Form 10K.
David Dibble
SVP
Service,
Engineering
and
Operation
EXHIBIT 5 Yahoo! Segment Revenues
Jerry Yang
Co-founder
and Chief
Yahoo
President?
Carol Bartz
CEO
David Filo
Co-founder
and Chief
Yahoo
Blake Jorgensen
CEO
CASE 9 • YAHOO! INC. — 2009 95
Hilary Sehneicler
Executive VP Elisa Steele Chief
Marketing Office
North America
Global
Marketing
David Windley
Chief Human
Resource Office
Human
Resources
FY 2008 Share of revenue $’s (000) FY 2007 Share of revenue $’s (000)
Search 45% ($10,546) 42% ($8,805)
Display Related 33% ($7,640) 33% ($7,072)
Banner Ads 21% ($4,877) 21% ($4,456)
Rich Media 7% ($1,642) 8% ($1,656)
Digital Video 3% ($734) 2% ($324)
Sponsorship 2% ($387) 3% ($636)
Classifieds 14% ($3,174) 16% ($3,321)
Referrals/Lead Generation 7% ($1,683) 7% ($1,584)
E-mail 2% ($405) 2% ($424)
Source: http://eon.businesswire.com